JAN 12

Who Cares About the 2015 Green Car of the Year?

Written by on January 12, 2015


One thing we’ve looked for in our annual coverage of the North American International Auto Show¬†(NAIAS) is the attention paid to green cars. Over the past few years, we’ve noted that environmental concerns have diminished year to year. Part of this is due to those concerns going mainstream and being incorporated into manufacturers’ whole lines, to a greater or lesser extent. But the days of having a “green flagship” are pretty much over.

This year’s five finalists for Green Car of the Year were: Audi A3 TDI, BMW i3, Chevrolet Impala Bi-Fuel, Honda Fit, and VW Golf. The field is still wide open, as these include a range of fueling options, including diesel, electric, bi-fuel (gasoline/ethanol), conventional high-efficiency gasoline, and an all-of the above smorgasbord from VW with almost all of those options included in the available options for the Golf.

In fact, the VW Golf was awarded North American¬†Car of the Year honors at this year’s show, and the new, aluminum F-150 Ford pickup won for Truck of the Year. But none of the manufacturers has a display touting the Green Car of the Year. Senior representatives for a couple of the contenders knew that it wasn’t one of theirs, but didn’t know beyond that. The Green Car of the Year seems to have fallen off general awareness at this year’s show.

The most striking new technology on display, which will be of interest to green car enthusiasts, are hydrogen fuel cell vehicles (FCVs). These are going to be the next big thing to watch for, and a number of manufacturers are displaying their FCV concepts and demonstrators. Companies with FCVs in their displays this year include Honda, Hyundai, and Toyota.

Fabrication and 3d printing are also concepts getting prominent display at this year’s show. An operational 3D printing station is on the main floor as part of the Local Motors display, printing out a car body during the show. The lower level of the show, which often has some of the more interesting displays, has a complete 3D printed car, as well as probably the least fuel efficient vehicle at this year’s show, a Bradley Fighting Vehicle (not for retail sale).

Informative static graphic displays are also in much less abundance than previous years. The engine-on-a-stick motif and the cutaway display are much less a part of this year’s show. Many of the manufacturers seem to be focusing more on the sculpture and the simple presence of their cars. Displays about fuel efficiency or milage are in very short supply at this year’s show. And no one is trying to show off a particular vehicle as an esepcially green leader.

If you’ve read this far, then you, too, must have some interest in green cars. Since the announcement was made a few weeks ago, maybe it’s not considered news. But it seems emblematic of just how far things have gone – whether you see that as a good thing or a bad thing – that it’s not even a part of BMW’s display for the vehicle to announce that the BMW i3 is this year’s Green Car of the Year.


2 responses to “Who Cares About the 2015 Green Car of the Year?”

  1. Henley says:

    Yes, some do care. Although what you describe may be considered a niche market, the more that these technologies are discussed, tested and publicised throughout the world, the more ‘market’ there will be for these kinds of products … therefore creating demand. Thanks for writing the article.

  2. Not only are green cars no longer a novelty but the recent drastic price cut in gasoline is making them not nearly as relevant, at least in the short run.