As GM continues greening up its image, and considering selling off the Hummer brand entirely, sales are beginning to plummet. Eight Hummer dealerships have closed in the last year, and just yesterday, one of the largest dealers in America closed down. And one of them will soon be selling ultra-efficient, two-seater Smart Cars!
Towbin Hummer in Las Vegas isn't exactly ultra-susceptible to blows from hippy environmentalists. Instead, it's the mainstream folks opting for smaller (even if still quite large) vehicles that are killing this dealership. Currently, the average Hummer buyer is receiving $8,000 in incentives for each vehicle that leaves the lot. The average MINI drive receives about $80.
Towbin, the owner of the dealership, says he's going to start selling Smart Cars and Vespas next year along side various mid-sized luxury cars. That's a pretty exciting (though belated) decision.
Via WSJ
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written by betsy, September 09, 2008
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