I have to say that I'm considering the Insight as my next car, and Toyota doesn't like that one bit. A lower-cost dedicated hybrid that suits my needs perfectly? I'll Take It!
While Toyota isn't interested in making an extended-range EV like pretty much every other automaker, they DO want to maintain superiority in hybrid vehicles. They're going to counter the Insight with a small hybrid based on the Yaris that will probably be even cheaper and more efficient than the Insight, probably in 2011. And they'll continue to tout the Prius' superior efficiency and utility.
After all, the Insight may be cheaper, but the 2010 Prius is posting some extremely high efficiency numbers, above 70 mpg in real world tests. Plus, it's bigger and faster than any Prius has ever been.
The new Insight is going to bring Honda into the game in a way they haven't been since the very beginning, but Toyota, it seems, will reign supreme for a while yet.

written by House Plans, March 30, 2009
written by Barbara, March 31, 2009
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MAR 27
"I agree with Barbara, take a chance at winning the amazing 2010 Honda ..."
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