I've been thinking, in my own diabolical brain, how to turn cars into cigarettes. Maybe that wasn't clear...here's what I mean. Cigarettes used to be cool. But it turns out they're addictive, expensive and dangerous. Well, cars are cool now, but in the last few years we've realized that they are also addictive, expensive and dangerous. So what do we do? Start with warning labels, Check. Next, make the industry pay for advertisements showing how horrible they are. Well, we're not there yet, but Britain might be headed in that direction.
A British politician (and Chair of the House of Commons Climate Change Committee,) Colin Challen, has put forth a measure that would require 25% of all car ads to discuss only environmental impact data. Operating on the assumption that a more informed public would purchase fewer gas guzzlers, this could make a pretty significant difference for car companies. And, more importantly, it could be a significant step toward the self-vilification of what is almost certainly a world-wide villain.
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