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Mazda's Sustainable Zoom-Zoom


Remember those old Zoom ... Zoom ... Zoom ads? Well, Mazda plans on making them a sustainable reality with their Sustainable Zoom-Zoom technology development vision. This includes plans to begin commercially leasing of the Premacy Hydrogen RE Hybrid in 2008. The Premacy will offer a hydrogen range of over 120 miles. The target is an "all-new Hydrogen RE with dynamic performance equivalent to a 3.0-liter gasoline engine and a range of 400 km."

Mazda's vision:

"Mazda is committed to working towards a sustainable future that brings continued happiness and excitement to people in a global society, by developing vehicles that never fail to excite, visually capture the customer's heart and provide a fun driving experience that keeps bringing them back to Mazda."
Mazda's "drive toward a sustainable global environment" will include development of lighter weight vehicles, hydrogen fuel technolgoies ("with particular emphasis on internal combustion engine applications, as part of the goal of realizing a hydrogen society in the future"), the introduction of the Smart Idling Stop System (SISS) into the Japanese market in 2009, clean-diesel technologies, etc ...

Mazda asserts it style objective as:

Design cars that people will want to drive at first sight; that people will recognize as Mazda at first sight; and that connect with the tastes of families.
Zoom ... zoom ... zoom ...

Via Green Car Congress.

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Comments (2)Add Comment
0
hydrogen MX5?
written by intensive driving, August 22, 2007
why don't the manufacturers start making their eco offerings a bit more fun - give us something to really look forward to...
0
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written by Cae Besaw, August 22, 2007
I agree, there are so many car companies out there that are making hybrids it is hard to differentiate between any of them.

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