OK, we all know the score. Toyota hit a home run with the Prius. An all-hybrid model that was more practical (though also less green) than the Honda Insight. The result has been a big green badge following Toyota wherever they go. It's hard to deny, the Prius is the green car...so...Toyota is the green car company. Right?
So why are they fighting so hard against the only sensible fuel economy bill to hit congress in a decade. Very simply, the new energy bill would increase average fleet mileages to 35 mpg by 2020. With Toyota's vision of a hybrid model for every car, and plug-ins on the road in the next five years, this shouldn't be a sticking point. In fact, you think it'd be good news for them.
But they're standing by Ford, Chrysler and GM, who we expect to fight any attempt at regulation, basically helping keep America moving backward. Toyota has a Prius model in the works that can get 80 miles per gallon and they're fussing over a 35 mpg average that will be in effect more than TEN YEARS FROM NOW!
WTF is going on?
It might seem like you see three Prius' for every Tundra, but the fact is, Toyota is as reliant on big trucks and SUVs as GM is. We might see the brand tinted green, but they're not helping themselves out by joining this fight. Sure, short term profits might look a bit better if they can keep the biggest of their vehicles on the road, but don't expect to keep your badge of valor through this fight Toyota. My next car, it seems, is gonna be a Honda.
A lot of environmental orgs are pissed off too, which is why I just went to "TruthAboutToyota.com" and sent a letter to the president of Toyota North America.
Via NRDC and AutoWeek
written by Preston, September 18, 2007
written by iDevin, September 18, 2007
written by Lou Grinzo, September 18, 2007
written by Zephyr, September 19, 2007
written by Planet Relations, September 19, 2007
written by Nick Taylor, November 08, 2007
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