Would you be willing to pay extra for your electronics if you knew it somehow was environmentally responsible? I would and so apparently would some 12 percent of U.S. adults. This is according to new data from Forrester Research.
The research firm recently conducted a survey of 5,000 Americans in which it examined their green electronics shopping habits. It found some 25 million of us would be willing to "pay extra for consumer electronics that use less energy or come from a company that is environmentally friendly." Three segments of American consumers apparently appeared from this survey: the 12 percent which would strongly put their money where their mouth is when it comes to green and electronics, 41 percent who would say they worry about environmental issues but aren't as fanatic about paying extra for green and another 47 percent which don't really seem to worry about this as an issue.
Forrester also took a look at which leading consumer electronics brands have shoppers in the high green category. Apple topped this list at 17 percent, followed by HP's Compaq brand. These manufacturers and others, added the research firm, will, moving forward, "change product marketing and product design to embrace green principles like energy efficiency, lower-impact manufacturing, longer product life cycles, and recycleability." This can perhaps be accounted for by the fact that the 17 percent group is expected to grow as a target segment.
written by JohnnyGreen, December 13, 2007
|< Prev||Next >|