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Cleantech Investing For EcoGeeks

This story also appears on cheepest cialis the author's website, Alternative Energy Stocks.

As lovers of green gadgets, EcoGeeks probably know as much about what's new in clean technology (a.k.a Cleantech) as anyone on the web. So if you're an EcoGeek thinking about investing in companies which make the technology you know and cialis online canada love, you will probably take comfort in the old adage that you should invest in what you know. An EcoGeek investing in clean technology companies will have an advantage understanding how a company makes money, and what is a needed innovation with a large market, and what is simply a bizarre curiosity. More importantly, an EcoGeek knows that any maker of EVs will have to cope with endless competitors, and they're the first to know when LED bulbs are bright enough for general use.

While knowledge of cleantech is the get viagra in canada great strength of the EcoGeek investor, this knowledge most likely arises from a love of clean technology. Just as "geek" implies technology expertise, it also connotes an obsession with technology which might interfere with the geek's social life. Unfortunately, an obsession with cleantech has the potential to blind the unwary EcoGeek investor to the pitfalls of investing in a cool technology which might not turn out to be such a great investment.

Investing in what you know is not the same as investing in what you admire. People who invest in something just because they admire the buy cialis online australia brand often find themselves buying at the top. Our aspirations and wants are in large part cultural, and others will be excited about the same things we are, at the same time. When many investors are all buying at once, none are likely to get a good price.

To the extent that EcoGeeks are ahead of cialis attorneys the curve with fashion, we can get in ahead of the crowd. The rising popularity which follows can work in our favor, driving the price higher as other investors pile in. To the extent that we live up to the geek stereotype, and what we think is great turns out to be hopelessly un-cool, we'll find ourselves investing in things which never catch on. Many innovations which help the environment are also quite unpopular, so it is where can i buy viagra online very difficult to know if we're blazing a path for others to follow (as turned out to be the case with hybrid cars), or simply lost in the woods (think Segway.)

That said, the EcoGeek who decides to invest in cleantech need not end up going EcoBroke. The trick lies in distinguishing between when we're on the environmental cutting edge, and when we're on the environmental lunatic fringe. Most people on the lunatic fringe think that they're the only sane ones, and the rest of the world is confused. That may well be the case. After all, those of us who were worried about Climate Change before 2003 or so were on the lunatic fringe, even though most people now accept that we were right. But if we were investing in cleantech companies back then, we probably had a lot more losers than winners. Anyone remember Astropower? Or, if you're impressed by the buy viagra wholesale recent successes of Capstone Microturbine (CPST), you probably didn't buy it in 2001.

The key to EcoGeeky investing is to we like it real levitra without prescription know that we're investing out of knowledge, rather than just buying a stock because we're excited about the company's green technology. In the end, the key to all successful investing is to know ourselves at least as well as we know the companies we're investing in.

DISCLOSURE: Tom Konrad owns CPST.

DISCLAIMER: The information and trades provided here and in the comments are for informational purposes only and are not a solicitation to buy or sell any of these securities. Investing involves substantial risk and you should evaluate your own risk levels before you make any investment. Past results are not an indication of future performance. Please take the time to read the full disclaimer here.

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Comments (7)Add Comment
So maybe I am a fool...
written by Bill, July 17, 2008
...but I've actually invested a substantial chunk of generic viagra propecia my 401k in clean tech, specifically the PowerShares Global Clean Energy Fund. As a sector, I think it has great potential as the rising costs of energy and the threat of carbon taxes etc, I can't see any other direction for the energy sector to go.
written by Clinch, July 17, 2008
I don't get this story.
By the picture, I though it was a similar situation of Intel stealing your logo, but this time, people who make money stealing your logo.
Good Investing advice
written by The Food Monster, July 17, 2008
I also liked the brand viagra without prescription buy parallels between your metaphors and wow it's great viagra injectable a typical Ecogeek. Cute article.
Green Fund?
written by Sam Crutsinger, July 18, 2008
I'm wondering if anybody's following the green thing close enough to make a Green Mutual Fund. I know there's money to be made on all this change, but there's going to be quite a few corporation corpses along the way too. A mutual fund will spread the risk, give Treehuggers a safer way to invest in what they believe in, and it could be a fat source of investment capital for world changing start-ups. Maybe break it into the usual large-cap, aggressive-growth, etc.
Re: Green mutual funds
written by Tom Konrad, July 18, 2008
There are many green mutual funds, although many are rather expensive. I'll be publishing a new overview of the mutual funds and exchange traded funds (ETFs) which focus on clean energy on click now levitra and women this coming Monday 7/21, although you can see less up-to-date articles (as well as an up-to-date but more focussed article looking at Wind and Solar ETFs) by heading over there and clicking on the "Mutual Funds and ETFs" category.
written by Sam Crutsinger, July 19, 2008
Tom, I'm talking about a more diverse mutual fund than just renewable electricity. The fund I would want would invest in EV motor companies, carbon capturing device builders with strong contracts, LED lighting producers, etc. Making green power is a large slice of the pie, but investing in innovation in other areas also needs to be stronger and can have great rewards for the planet and for those seeking dividends.
What's in an alternative enrgy fund...
written by Tom Konrad, July 19, 2008
The clean energy funds contain the things you list; what they tend not to contain are companies which specialize in things like environmental cleanup, or greenish, non-energy related businesses like Whole Foods, or more environmentally responsible consumer goods manufactueres. Most of the best place buy now online levitra the examples you list are energy efficiency, which is most emphatically included. I don't think any of the funds include carbon capture, but there are no pure-play carbon capture companies that I know of which trade on established markets (unless you count industrial conglomerates such as GE and Siemens.)

I do think that these funds underemphasize energy efficiency, efficienct transport, and smart grid technology while putting too much in solar. You won't find a fund with that exact emphasis, which is why I prefer to invest in individual stocks... 5-10 alternative enrgy stocks are usually sufficient for diversification within the context of a large portfolio.

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