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Kindle Gets the Oprah Bump

Last Friday, Oprah introduced the Amazon Kindle as her "new favorite thing in the world," announcing a $50 discount on purchases made by November 1 using the code "OPRAHWINFREY."  If history is any indication, the gadget is headed up for an up-swing in sales.

But can Oprah do for the Kindle what she's done for her book club selections?  Even with the where to buy ultram online promotional discount, the gadget costs more than $300 and the e-reader has had a tough time catching on.  The environmental benefits are obvious, but it's hard to justify the purchase when checking out books from the library is also an eco-friendly choice.  And that's free.  Plus there's the fact that most people are holding their dollars pretty close right now.  All this could equal a moderate increase in sales, but not an overwhelming response.

Something tells me not to minimize Oprah's influence though.  You have to give her credit for the enthusiasm she's created for reading.  Maybe she can do the same for reading on a digital device.  She has the proven ability to www.hitlabnz.org ignite the consumer in all of us, especially if she speaks to our conscience.  Maybe next year everyone riding the http://www.pereverges.cat/generic-viagra-from-canada subway will be listening to their iPod while reading their Kindle.  Maybe.

Via Wired 

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Comments (16)Add Comment
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written by Gertrude, October 27, 2008
There is no way that this is an ecologically friendly product, it is just another hunk of Chinese made plastic and silicon, that consumed a major amount of http://www.peseta.org/cialis-label natural resources during its manufacture.

PS: Wow. I wasn't even aware that Oprah could read!
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written by Debbie, October 27, 2008
I'm pretty sure most people, like me, enjoy reading physical books. We read off screens enough with our iPods and computers.
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love my kindle
written by Heather, October 28, 2008
Holds up to 200 books at a time plus newsfeeds , blogs & even has a built in web browser with free whisper net. Living small as I do, I could never find room in my home for that many dead tree books & the bookcases to hold them.
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I own one, but it's hardly "green"
written by girlonbike, October 28, 2008
I do really enjoy my kindle - mostly the freedom of being able to buy/download a book at any time, anywhere. It's easy to www.nextstagecapital.com read on, and I like having multiple volumes, blogs, etc. in a single small package. It goes with me nearly everywhere. This said, I don't think of it as a "green" purchase - "real" books don't need to be charged, they can be shared, and aren't a hunk of plastic filled with electronic and toxic(?) components. I think of my Kindle as a reading choice that fits my lifestyle better than a regular book, from it's size/capacity to avoiding having to make trips to bookstore, ordering books online, or even a visit to our small and inadequate rural library. I think everyone has to evaluate what works best for their situation, and for me, I am happy with my Kindle purchase.
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Green Kindle
written by Kate, October 28, 2008
The message here about the Kindle being a green alternative is a good one, because I always was against these types of devices due to www.spotfodo.com worrying about the disappearance of books...However, if books did stop being produced, that would probably have a nice environmental affect that I have never really thought about before.

Right now, I am loving the library and I have a little trouble reading a screen after a while, but I will definitely think more seriously about purchasing one of these now.

Thank you for the great post! :-*
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written by Andy, October 28, 2008
Oh great we can be eco-friendly by making more gadgets and shipping the parts around.

Now if you're an avid reader of new titles, yes this is more efficient and levitra on line green. But to read, what, 20 books? 10? Hmm.

This is not counting used books, library books, PDFs, and other pretty neutral reading methods.
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newspapers
written by Dhamu, October 28, 2008
Oprah has done the ebook thing before, giving her audience Rocket ebooks in 1999. LCD screens, no e-ink; I use an eBookwise, a near-cousin of only here viagra generic those. Cheapest dedicated ebook reader made, if old-fashioned.

Some people get emotional about paper books, going on about the feel, even the smell, so ignore books. So ignore those and focus on paper we don't save, like newspapers and magazines. Replacing the generic viagra amex printing and shipping of all that bulk has to be green, after some payback span for the device's manufacture.
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Oprah needs to tell her house mom's stop
written by palin's redneck brain, October 28, 2008
what crap! i dont want read from some plastic lame toxic computer device! what utter crap! yeah right all you fat suburbinites need to grow gardens, stop using pesticides, try energy companies to suck it! go off the grid support local living. Oprah still doesnt fully get it or never will. if anything books are intimate and worth while.
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other thoughts
written by DaddyKevin, October 28, 2008
Yes it is electronic. BUT...there are other things to consider. It also allows subscriptions to daily newspapers to be delivered electronically--no paper, no fuel to www.aagon.de deliver, etc. For those of us who love to read new authors, this is great, because publishers will be more willing to risk publishing books by lesser known, or lesser-selling authors. You won't HAVE to be Dean Koontz to get published. A whole year's worth of textbooks could be carried by students on one paperback sized device--ending the injuries caused by hauling way overweight backpacks. And the textbooks could be updated without having to publish a whole new book every year, saving schools much needed funding.
No remainder books that don't get sold being shredded or dumped into a landfill (I used to work for a paperback distributor. When books didn't sell, we sent the covers back to the publisher, and the rest of the book went to landfills--thousands of books a day from just one small company! No inks to http://www.hasselaar.nl/purchasing-cialis be disposed of.
Remember how newspapers can last for decades in a landfill? Well if they aren't published on paper, they can't be put in a landfill.

The Kindle's technology makes the www.pneumapaniagua.es appearance of the "page" look just like paper--not the normal electronic screen.

Free ebooks in other formats (like the hundred or so on my laptop) can be converted to a Kindle FOR FREE, and transferred to my Kindle. Eventually, libraries will be able to check out ebooks to readers that self-delete in three weeks.

Now consider people with disabilities that cannot see well enough to read a regular book--even a large print book, or those who physically cannot turn a page. The Kindle allows for re-sizing of www.richcongress.com the font to make reading possible for those readers. Touch a screen, and the page turns. And they can carry their books with them, instead of being forced to sit in front of a computer screen to http://www.ncitech.co.uk/www.viagra.com read adaptive books.

A new release can cost close to $30. On Kindle, most of those same books are under $10. And, again, no paper is consumed.

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I agree
written by Taylor, October 29, 2008
I agree with many peoples comments. This definitely is NOT a green product. Plus reading a tangible book is a thing that real book enthusiasts won't readily give up. People that don't read books would be drawn to this product as a new gadget and never really use it.
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TenFeet2Hands
written by TenFeet2Hands, October 29, 2008
Firstly, Oprah is not the first celeb to endorse Kindle...Whoppie has been singing Kindles praises for the entire time she has been on The View. Occasionally she has given them to the audience.

I am living green and sitting upon hundreds of books which I have read and have no place to put them, cannot keep them, cannot throw them away or donate them. I love the idea of the NEW Kindle which will be available next year. It will offer color displays for that non-drowsy reader feeling which comes offer the most veracious reader. I love the idea of downloading books without being tethered to a computer and viagra price in canada reading my casual reads on the go, not killing a tree to price check 50 mg viagra grab some news is very green.

For those who consider tech gadgets not Green...please consider this, that gadget will sub for HUNDREDS OF THOUSANDS of trees remaining in the ground cleaning the air that the viagra canada online pharmacy production of that gadget produced to allow us to read disposable paper. The collectables and leather bound books will always have a space in my home but the magazines, newspapers and recreational reading will never again become clutter or recycled fodder.



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Quality
written by Theresa, October 31, 2008
If we knew that the Kindle was made to last, it might be worth it. If it is like the other electronic products out today, it will last maybe one or two years, and if broken, it is considered disposable rather than replaceable. Take palm products, cell phones, MP3 players, printers, etc. that do not last and are expected to last at most 2-3 years...and are replaced, not repaired. Just another short-lived costly electronic????
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written by vim876, October 31, 2008
If you could get people who are really avid readers to convert to something like a Kindle, it could be EXTREMELY green. Consider this: if someone like me replaced their book collection with an electronic slab, they could rent an apartment with one less room to heat, etc.
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written by ProfA, October 31, 2008
Last summer I recieved a Kindle for my birthday and I love it. Its the best thing only if you really like to read and keep current with blogs. Once you try it you will love it too.
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It's called e-ink!!!!!!
written by Kelly, November 10, 2008
I am getting sick and tired of online pharmacy levitra reading all of the stupid comments about not liking the idea of reading off of a screen. You people try to sound like you know what you're talking abut, but you clearly don't If you did, then you would now that the screen of the Kindle is not like a computer screen. It is an e-ink screen, so it is easy on the eyes and reads just like paper. You can even read it in direct sunlight, there is no glare.
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written by belajar komputer, April 23, 2011
t. Its the best thing only if you really like to read and keep current with blogse stupid comments about not liking the idea of reading off of a screen. You people try to sound like you know what you're talking abut, but you clearly don't If you did, then you would now that the screen of the Kindle is not like a computer screen

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