Holy moly...I really don't quite know where to come down on this one. Apple has been trying to decrease its environmental impacts for some time, in my opinion, they've been fairly successful. In the last year, they've instituted recycling programs, cut way back on brominated flame retardants and they've actually been a leader in developing alternatives toxic substances.
But this website, created by GreenPeace, slams apple for its environmental record, and makes the company seem entirely uncaring.
Without a doubt, Apple doesn't have the best environmental record. Yes, there are still some toxic materials used in their laptops and no, they don't yet have a cold-fusion powered iPod. But to slam them so wholly and in such a mean-spirited way seems out of proportion.
I've worked in the environmental movement for some time, and I know that this is a killer campaign that will get GreenPeace a ton of press, a ton of members, and might actually convince Apple to change some of it's practices.
But the more we punish companies after they take steps in the right direction, the more we seem like a movement of wackos. I think GreenPeace is doing a disservice to our movement while being disrespectful of a company that, really, isn't environmentally unfriendly, just high-profile enough to attract media attention.
Not (yet) a Green Apple
written by ByrneGreen, September 27, 2006
written by Hank, September 27, 2006
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