Bright Automotive has been hyping their 100-mpg concept vehicle for months, and today, it was finally revealed. It's not much to look at, but luckily, the IDEA has a lot of impressive features that should make it very appealing.
The IDEA plug-in hybrid is designed specifically for commercial and government fleets. It has a 30-mile all-electric range before the hybrid engine takes over, which achieves 70 mpg. So, if you drove it 100 miles in one trip, you'd only use one gallon of gas, but the car would become less efficient over longer trips that didn't include recharging the battery. Regardless, it's still a huge increase in efficiency over standard commercial fleet vehicles, which average less than 15 mpg.
Bright's CEO John Waters has said that the company needs $400 million in DOE loans or the equivalent in raised capital in order to meet its target rollout at the end of 2012. Although a base price hasn't been set for the IDEA, the company claims that a fleet company with 250 vehicles would save more than $500,000 a year by switching to the IDEA from traditional vehicles.
Bright is entering a market that has so far been overlooked by EV makers and seeing as public and private fleets purchase around 500,000 cars a year, it's both a market that is in desperate need of an efficiency makeover and one that could payoff big for Bright.
Click past the jump for another look.
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