Takeo Fukui rocks. Not only is he wonderfully Japanese (rides zippy motorcycles, is amazingly humble, never takes credit for anything, and has a huge amount of pride in his country and his company,) but he's definitely an EcoGeek.
Popular Science recently got the chance to sit down and talk with him in a rare 10 minute interview that is definitely worth a read. Honda has a bigger green research budget than any other car company, possibly than any other company period. And Takeo Fukui (no matter what he says) is the sole reason for that.
My favorite exchange:
Is efficiency the legacy you'd like to leave?
Yes, I am proud to continue our corporate vision, but, as I said, that is Soichiro Honda's legacy. If I might presume to wish to be remembered for something, it would be for making a positive difference in as many ways as possible, even beyond fuel-efficient vehicles. I think that is the duty of all good corporate citizens.
If you might presume to wish to be remembered for something, Fukui-Sama, you will be remembered for being awesome.
Global Climate Change Campaign
written by Calvin Jones, October 06, 2006
written by rolandog, October 12, 2006
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