Several years ago, the $10 level was a turning point for the widespread adoption of compact fluorescent light bulbs (CFL). Once the bulbs were priced that low, people were willing to take a chance to try one or two and see how they liked them and how they performed. Now, the same point has been reached in the development of LED lights.
A couple of years ago, 60-watt equivalent LED bulbs were priced around $30 to $40, and a couple years before that, they were closer to $100. Now, Cree is offering three LED bulbs with a price close to $10 (though only one of the three is actually under $10 retail price).
Cree is offering three different LED bulbs: a warm white 60-watt replacement, a daylight 60-watt replacement, and a warm white 40-watt replacement. These bulbs have the performance we've come to expect from LEDs, with a 25,000 hour lifespan rating and use only about 15% of the energy used by and equivalent incandescent bulb.
The Cree bulbs also have a "normal" looking package as compared to the now-familiar curly CFL. These LED bulbs also have a coated glass bulb, rather than a plastic covering like many other LEDs have had. Although the LED bulbs are not drastically more efficient than CFLs, the LED bulbs are also instant-on and are dimmable, which are features many CFLs do not have.
Cree is rolling out a selection of slogans to try to promote these bulbs, including "The Biggest Thing Since the Light Bulb," and "Its non-weird shape emits non-weird light." The company also is touting the below $10 price, although both of the 60-watt equivalents are priced somewhat higher. Nevertheless, this is still a big move in the lighting market.
Hat tip: Studio Z
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