Apple has recently hired former EPA chief Lisa Jackson to be its new Vice President for Environmental Initiatives. While the company has had a strong environmental record, Apple has been criticized in recent years for some of its practices, including producing and briefly leaving EPEAT.
The question is whether Jackson is coming on board to continue to push things forward in groundbreaking new ways, or whether her administrative background will have her instead leading an effort of well-spun greenwashing. Her political background might seem to suggest the latter, although her career at EPA included steps to regulate greenhouse emissions. We hope her tenure at Apple is that of a true ecogeek, and that Apple continues to improve its environmental record.