What if before you bought something, you could see where the materials came from, how and where it was made and the path it takes to get to you? While that may be a ways off, Patagonia has created a little Flash site called The Footprint Chronicles that explains the environmental pros and cons of some of their clothing. Already well-known for their success as a green business, they are still pushing the boundaries by publishing the real impact of their clothing.
While only 5 products from different categories are listed, from a jacket to shoes, the information about each is definitely useful. Using a map, it shows you the travel path required to make a piece of clothing and comments about each destination along the way. Additionally, the total distance traveled, CO2 emissions, waste generated and energy consumption is listed with simple comparisons to make the numbers more meaningful.
Definitely Patagonia is onto something that is useful and fits their target audience, but I wonder if it actually encourages people to buy at all. Looking at some of the numbers, it makes me want to stick to used clothing! If anything, I commend them on their transparency and guts; both are needed from more companies around the world.
written by Leisureguy, October 18, 2007
written by World Travel France, July 10, 2010
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