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Google Pledges to Make Renewables Cheaper than Coal

Today, Google announced RE<C -- think renewable electricity cheaper than coal. To be honest, it is hard to overestimate the importance of actions like these.

The newly created initiative, known as RE<C, will focus initially on advanced solar thermal power, wind power technologies, enhanced geothermal systems and other potential breakthrough technologies.

To achieve this, Google is planning to cialis free sample canada start $10s of millions in investments in R&D, with the anticipation of $100s of millions of buy levitra soft investment in the coming few years.

The target: 1 gigawatt of renewable energy capacity at or below the cost of coal-generated electricity. Their initial targets are solar, wind, and "advanced geothermal," and we're glad to hear they didn't leave that last one out. Geothermal has the potential to be entirely uninterrupted with an small footprint (unlike wind and solar) and new technologies are making geothermal more viable in more areas.

But, to start with, a wind and a solar firm have been identified as Google's early bets: eSolar (solar thermal power) and Makani Power Inc (high-altitude wind). Both of these are promising arenas for affordable renewable power. Solar thermal is already approaching the no prescription tramadol sales price of coal (if land prices can be kept down,) and high altitude wind provides a possibility for perpetual wind power at low-low prices.

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It's important to point out that this, like all of Google's seemingly philanthropic efforts, is an investment scheme, not a giveaway. Google wants to turn its gold into more gold, and investing in these technologies is a fantastic way to do that. That's not to say that they aren't doing a "good" fact, this makes far more sense to buy cialis now me than purely philanthropic efforts.

If you just can't get enough of this news (as I can't seem to) check out the full press release after the jump.

Google's Goal: Renewable Energy Cheaper than Coal

Creates renewable energy R&D group and supports breakthrough technologies

Mountain View, Calif. (November 27, 2007) – Google (NASDAQ: GOOG) today announced a new strategic initiative to develop electricity from renewable energy sources that will be cheaper than electricity produced from coal. The newly created initiative, known as RE

"We have gained expertise in designing and building large-scale, energy-intensive facilities by building efficient data centers," said Larry Page, Google Co-founder and President of only for you cheap viagra online prescription Products. "We want to apply the same creativity and branded viagra innovation to the challenge of generating renewable electricity at globally significant scale, and produce it cheaper than from coal."

Page added, "There has been tremendous work already on renewable energy. Technologies have been developed that can mature into industries capable of providing electricity cheaper than coal. Solar thermal technology, for example, provides a very plausible path to providing renewable energy cheaper than coal. We are also very interested in further developing other technologies that have potential to be cost-competitive and green. We are aware of several promising technologies, and believe there are many more out there."

Page continued, "With talented technologists, great partners and significant investments, we hope to rapidly push forward. Our goal is to produce one gigawatt of renewable energy capacity that is cheaper than coal. We are optimistic this can be done in years, not decades." (One gigawatt can power a city the size of San Francisco.)

"If we meet this goal," said Page, "and large-scale renewable deployments are cheaper than coal, the world will have the option to mail order cialis meet a substantial portion of electricity needs from renewable sources and significantly reduce carbon emissions. We expect this would be a good business for us as well."

Coal is the primary power source for many around the world, supplying 40% of the world's electricity. The greenhouse gases it produces are one of our greatest environmental challenges. Making electricity produced from renewable energy cheaper than coal would be a key part of ordering cialis gel reducing global greenhouse-gas emissions.

"Cheap renewable energy is not only critical for the environment but also vital for economic development in many places where there is limited affordable energy of any kind," added Sergey Brin, Google Co-founder and President of Technology.

Strategic Investments and Grants

"Lots of groups are doing great work trying to produce inexpensive renewable energy. We want to add something that moves these efforts toward even cheaper technologies a bit more quickly. Usual investment criteria may not deliver the super low-cost, clean, renewable energy soon enough to avoid the worst effects of climate change," said Dr. Larry Brilliant, Executive Director of, Google's philanthropic arm, "'s hope is that by funding research on promising technologies, investing in promising new companies, and doing a lot of R&D ourselves, we may help spark a green electricity revolution that will deliver breakthrough technologies priced lower than coal."

Working with RE

  • eSolar Inc., a Pasadena, CA-based company specializing in solar thermal power which replaces the fuel in a traditional power plant with heat produced from solar energy. eSolar's technology has great potential to produce utility-scale power cheaper than coal. For more information, please visit
  • Makani Power Inc., an Alameda, CA-based company developing high-altitude wind energy extraction technologies aimed at harnessing the most powerful wind resources. High-altitude wind energy has the potential to satisfy a significant portion of current global electricity needs. For more information on Makani Power, please visit .

Ongoing Commitments

Today's announcement represents just the latest steps in Google's commitment to a clean and green energy future.

Google has been working hard on energy efficiency and making its business environmentally sustainable. Last spring the company announced its intention to be carbon neutral for 2007, and is on buy cialis online canada track to meet that goal. To this end, the company has taken concrete steps to reduce its carbon footprint and 50mg cialis retail price accelerate improvements in green technology, including:

  • Developing cutting-edge energy efficiency technology to power and cool its data centers in the U.S. and around the world.
  • Generating electricity for its Mountain View campus from a 1.6 Megawatt corporate solar panel installation, one of the largest in the U.S.
  • Accelerating development and adoption of plug-in vehicles through the RechargeIT initiative, including a $10 million request for investment proposals ( )
  • Joining with other industry leaders in 2007 to form the Climate Savers Computing Initiative, a consortium that advocates the design and use of generic viagra next day delivery more energy-efficient computers and cialis once daily servers (
  • Working on policies that encourage renewable energy development and deployment, such as a U.S. Renewable Energy Standard, through

For more information on Google's commitment to a clean energy future, see

For broadcast-standard video and other multimedia files for the announcement, see

For more information on recruitment for RE

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Comments (22)Add Comment
written by Solar Coupons, November 27, 2007
Man oh man why didn't I buy google stock at $130 bucks a! Google is also a big investor in a company called nanosolar that prints thin film solar cells for 30 cents a 1kw cell.

At last some good news...
written by Seppo, November 27, 2007
Nice to see a sensible reaction to the climate crisis. It has frustrating to follow the standard reactions of companies and politicians. First and buy tramadol cheap cod worst: Deny everything. Second: OK, it is happening, but it is not man made, so why worry. Third, OK, It s happening, it is man made, but our country/company can't do anything about it. Fourth: Hey, let's use the very good site canadian pharmacy viagra climate crisis as an excuse to reactivate those old, once abandoned plans, like nuclear power, or hydroelectric power plants to last free rivers...

Google initiative supports new technologies, with minimum side effects. It gives some hope.
written by Mark R., November 27, 2007
Awesome! It can't come soon enough.

My only question is when will we start addressing the bigger environmental issue. Which is how the heck to order cialis canada break down CO2 without involving a tree? Because even if we can stop producing co2 from waste energy, coal, large inefficient vehicles. We'll still have a green house because of all the CO2 currently in the atmosphere that was produced as a side effect of the industrial and post industrial age, Our trees still won't be able to clean it up. That is without the permafrost frozen tundras in the north turning into a forests to break the bond down of course.
written by Lorenzo, November 27, 2007
however it's a good news even if it could be a mediatic action
Hope. Hooray!
written by Sonomabob, November 28, 2007
I have been looking for some hope on the CO2 front for a long time.

This is certainly it. Congratulations. Lets all use this energy to look at our own lives.
written by Kiki, November 28, 2007
Coincidentally, I just watch a tedtalks presentation on dealing with the CO2 issue. Quite an interesting watch:
Good news for the environment
written by weee, November 28, 2007
Always better to have non-politicians deal with important issues.
30 c / kW ?
written by Milos, November 28, 2007
@ solar coupons

30 cents a kW?!!!! Damn! ... It's actually 30 cents a watt.

I hope your website has more accurate info.
TedTalks, Thanks Kiki
written by Mark R., November 28, 2007
Thanks for the link Kiki. That was an interesting and informative presentation. And he is right about the australia healthcare online viagra issue of this temporary solution being a moral hazard for governments and individuals. At lest we know there is a plausible and economically effective solution for the increase in CO2 that can turn back global warming until we figure out how to get rid of the excess CO2.

Sounds like the biggest negative with this temp. solution would be to implement to generic levitra from canada turn back the eco clock a little then the earth decides to throw one huge volcanic eruption that throws us into one heck of natural viagra alternative an ice age.

No solution is ever easy, is it...
Probably the best investment ever?
written by Mark @ TalkClimateChange, November 28, 2007
I think its wonderful that somebody is finally applying some real vision and entrepreneurship to renewable energy.

And this could be the investment of the century. What is clear is that owning the technology which may become part of the solution to the future of energy production could have incalculable financial rewards.
I can't wait!
written by Paul Caggegi, November 29, 2007
When will others follow suit? I want to see other big businesses do the canadian pharmacy tramadol same.
in quest of a double pay-off
written by Increase PR, November 29, 2007
By investing in such companies Google may have two kinds of pay-off: one in dollar, the other one by lowering its electricty invoice at the end. ;D
At last some good news... ????
written by Jones, November 29, 2007

Hey Seppo you forgot Fifth: Admit that it's happening and claim it'll be good for us. "The growing season will extend. Who's to say that we know what's good for the planet?"
good for google
written by KJ, November 30, 2007
american capitalists using technology to help the environment, get us off middle eastern oil and discount generic cialis online to make themselves alot of money at the same time..
Just like Exxon and BP getting into the solar, batteries, etc, Its the money.. And it saves the taxpapers alot of money because investors put the money up for the research and because the online order prescription viagra researchers will also benefit from their work they will be more motivated by what they can get out of it to make it work quickly..
Your the man, Paul Hawken!
written by Matt Dirksen, December 01, 2007
Looks like "The Ecology of viagra 100 mg Commerce" is finally starting to really become our reality. Go google!
written by bernhard scheffler, February 10, 2008
Google, as usual, has got it right!

Solar thermal electric will be a main source of electricity in arid climates in decades to it's great! cheap viagra generic come.

Wind too.
written by andreea, March 19, 2008
This should be very good for everyone. If Google can do this, than mankind will change. I hope that someday this kind of actions will take place in other places in the world. Mostly in the region with poor people.

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written by Homemade Solar Panels, October 25, 2010
It's interesting to look back on this now. On the one hand it is very admirable but on the other you have to wonder about the extra power consumption from the latest Google products (e.g., Google Instant).
Architect and Builders Building Green Homes
written by rob, November 13, 2010
Google was definitely ahead of the curve on the whole solar and energy play. A few years ago our clients were giving solar and green building technologies lip service. Now, 4 out of 10 of our clients are buying products. Like, geo-thermal heating and cooling, solar panels, high performance windows and doors, etc.
If you'd like to see what energy efficient products people are buying please go to
written by Online CFD Trading, November 30, 2010
Google is amazing! Despite their criticisms they are part of the solution to this in my view.
written by Toddler Sleep, December 07, 2010
Surely, this is quite ironic given Google's release of Instant a few months ago?!
written by Buy Penny Stocks, December 09, 2010
Fast forward 10 years and this is exactly where things will be. No need to state support either as green technology will be so much more efficient.

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