Greenpeace has released its updated Guide to Greener Electronics and, ohhhh...Nintendo...not doing so well. In fact, Nintendo has received the first score of absolute zero that Greenpeace has ever handed out.
It's almost as if, as soon as I really start to like a company's products, GreenPeace just HAS to slam them. But the story behind Nintendo's 'zero' has a lot more to do with the way it reports its practices than its actual practices. The Wii might not have any brominated flame retardants in it...but Nintendo has no policy against using BFRs and doesn't report whether or not it does.
However, Nintendo isn't green enough for me. The Wii is a power sipper compared to the 360 and the PS3, but Nintendo has no recycling program, doesn't have any third party accountability for its supply chain and wouldn't give Greenpeace any information on the majority of scoring criteria. Chances are, Nintendo will score a lot better in the next round, as they will succumb to Greenpeace's marketing power and actually spill the beans on their practices.
Other big stories in this quarter's guide: Dell is losing ground to Sony, who threatens their spot as the greenest major computer manufacturer. Also, Sony is kicking Nintendo and Microsoft's asses. Nokia had a huge drop as Greenpeace found toxics, and their tackback policies in developing nations turned out to be a lot weaker than they'd reported.
To read more about the guide...check out their ridiculously detailed website...with PDFs on every single company listed.

written by Adam Hartley, November 29, 2007
written by Daniel, November 29, 2007
written by Space, November 29, 2007
Giving them zero is just misinformation.
If they don't know, they should admit it instead of giving a zero.
written by Hank, November 29, 2007
written by Carl, November 29, 2007
written by jim billy Bob, November 29, 2007
written by Pedro, November 29, 2007
This Ars article also does a good job of examining some of the unanswered questions behind Greenpeace's headline-grabbing move: http://arstechnica.com/news.ar...ffort.html
written by Brian Green, November 30, 2007
As for recycling, I'd press Greenpeace to establish a bona fide need for recycling before they start screaming about it. The Wii just came out and the Game Cube hasn't been out too terribly long. I did with my Game Cube what countless others did...I passed it down to a younger brother! There's your recycling program Greenpeace! Comparing consoles to other recyclables is ignorant at best and foolish regardless.
Do us all a favor and pretend that you're all partially educated and aware that we're not going to accept a rating system you developed as gospel just because you say it is.
Then again, I've never agreed with their system to begin with so their opinion (and that's all it is) remains irrelevant to my purchases.
written by Terre, November 30, 2007
Several recent surveys show really high numbers of consumers (over 90% in some cases) saying that they prefer to buy from companies that are aware and doing something to reduce their contributions to social and environmental problems.
This is why so many companies are advertising their green credentials -- not only does it move product, but once they look into sustainable practices they often find it's more cost-effective. The less waste a company creates, the better the bottom line. Somebody paid for the waste. It's inefficient, if nothing else.
I care about the health of my family and my neighbors and their kids and our world, so it matters to me that companies do the right thing. When Nintendo or any company is not forthcoming about their environmental efforts -- especially now when businesses in every industry are jumping on the green bandwagon -- I know they aren't making an effort. Nintendo may not care, but a lot of people do.
It doesn't matter too much if one sociopathic bozo who doesn't know the meaning of the word 'fascist' wants to smoke out his neighbors to make some obscure point. The little brother argument is sweet but illogical, given a little more thought and a bigger perspective.
But one company with an attitude like some of the previous posters can do a lot of harm to a lot of people -- have done a lot of harm. Big companies have a big impact. We need them to do whatever they can to decrease the damage being done to our shared life support system.
This is not about Greenpeace. This is about extreme weather patterns, growing rates of cancer, overcrowded schools and hospitals. It's about fresh water and clean air, getting our work done without trashing the place.
The point of Greenpeace's list is to get the people who run these companies thinking about how they can contribute to the common good in their quest for the common tender.
written by Twin-Skies, November 30, 2007
You do realize that credentials can be doctored an falsified, right?
written by J, December 01, 2007
written by Júlia, December 02, 2007
written by nicesocks, December 03, 2007
how about the energy used to do these little surveys? jets to japan? phone calls held on waiting... that's not free energy.
i'm not saying nintendo is clean, silicon parts to run machines, no matter how little energy they hum at in your house, still costs something to manufacture. however, scoring a commpany --especially one as private as nintendo has always been-- a zero for non-disclosure? yeah, sounds like someone at greenpeace got their panties in a twist.
i wonder, does this survey give points for things they don't even ask for? let's say that a company uses 60% wind power. but greenpeace's survey doesn't ask this question. the company they are investigating supplies that info, do they get positive points added?
if we question why nintendo isn't forthcoming, perhaps we should question what exactly is on greenpeace's surveys? i haven't seen what they ask, have you?
written by Fish, January 06, 2008
written by Marriage Family, March 19, 2008
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Marriage Family
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