That's right, according the 2007 National Technology Readiness Survey 71% of adults in America are ecogeeks! Or at least, they're interested in the possibility of becomming ecogeeks.
Out of a random survey of over 1000 people in 11 product categories, people were interested in buying technology that would decrease their impact on the environment regardless of whether it provided other benefits. That tremendously underserved market could be worth $100 billion per year. About half of that comes from the automotive sector, but we imagine electronics and housing were also big players.
Honestly, I wish housing had won out over automobiles, since that has a greater benefit to owners and the environment, but people see cars as their big opportunity to go green.
Subscribe to this comment's feed
written by Magnulus, March 31, 2008
-
- +0
-
-
written by Roy, April 01, 2008
-
- +0
-
-
written by weee, April 01, 2008
-
- +0
-
-
written by Roy, April 01, 2008
-
- +0
-
-
written by Carl Foner, April 02, 2008
The part I really like is where they say that "those most committed to the environment — 10 percent of adult consumers — are also very enthusiastic about technology". Some people say technology and the environment are at odds with each other. Well apparently not everyone thinks so.
Regarding the comment that green tech costs more, I have to disagree. We sell a lot of green tech products that are no more expensive than their non-green counterparts. Some of them, like 80 Plus Certified power supplies, will actually save you money, too.
-
- +0
-
-
| < Prev | Next > |
|---|
MAR 31
"That's definitely good news. The part I really like is where they say..."
View all Comments