OK, we've heard the disparagement of the Prius. It's too small, too slow, and too prissy. Auto-enthusiasts are...well...unenthusiastic with the car. But, correct me if I'm wrong, isn't that the point?
One of the really fantastic things about the Prius is that it doesn't give you 150% of what you need. You can't fit five bodies in the trunk and you won't win any drag races, but you will have a nice functional car that uses a heck-of-a-lot less gas.
But after nearly ten years of success with the car, Toyota wants to bring something new to the table. The new model Prius (2009 or 2010, we're not sure) will be bigger, longer, more powerful, and faster. All of this will come along with an increase in fuel economy as well. But a bigger engine and body mean that the heavier car will be losing total efficiency, even if a slightly-improved hybrid system bumps the mileage up a few miles per gallon.
With a larger hybrid system, and a smaller engine, we would see much larger gains. And with a plug-in system, like the one you can now buy from hymotion, the Prius could get an effective fuel-economy upwards of 100 mpg.
The good news is that Toyota seems to be looking at broadening the range of the Prius, making it into a kind of sub-brand. There might be a sub-compact version of the car, which could see very exciting mileage numbers. And they're also looking at creating a version for their Lexus brand that would be faster, larger, and less efficient.
I'm also a little disappointed in the lack of a plug-in option for this next-gen Prius, and Toyota's continuing reliance on nickel batteries. While lithium-ion remain in their sights, Toyota seems too fat and happy with their current dominance in hybrid technology to really be going after this new technology.
Don't get me wrong, I love the Prius, and I'm looking forward to driving the new and improved version one of these days. But Toyota needs to re-affirm its focus on efficiency with something spectacular before I'll buy into this Prius beef-up.
Via AutoObserver

written by MattKelly, April 29, 2008
written by MichelleBennett, April 29, 2008
Admittedly you're not going to win any races in the Prius, but when you need to go it will go. Anyone who wants to save some money on gas will ease off the pedal. I think it depends on what kind of car enthusiasts you talk to; on the hyper-miling boards the Prius is popular. And not just because it's a hybrid (some light-weight compact cars also get excellent mileage).
I downsized to my Prius (I drove a Toyota Highland before) but I don't miss the extra space or more powerful engine. They're luxury items, but at the end of the day you're toting around a bunch of fancy baggage - and paying for it at the pump.
written by Solar Dave, April 29, 2008
written by James, April 29, 2008
written by Josh, April 30, 2008
written by Andy, April 30, 2008
written by Phillip, April 30, 2008
Now, the details I've provided above could be off slightly as I'm relying on memory. I'll do my best to dig up my notes from the talk.
In anycase, good news.
written by Ben, April 30, 2008
As for not pursuing a plug-in, I totally agree, I really expected better from Toyota.
written by Ken Grubb, April 30, 2008
written by Josh Trutt, April 30, 2008
In short, it will be faster, get better mileage, and only be slightly larger. Better in every way. And I will bet it costs the same as the current model.
written by Jacob, May 01, 2008
And to change our lifestyles we'll have to change our infrastructure.
written by Bob Hickling, May 01, 2008
I find it a little hard to get too excited about. Sounds to me like fine tuning of the balance between economy and other little things that they think will sell the car. If Detroit would get off their kick of trying to improve their 20 mpg tanks to 25 and the 25 mpg sedans to 30 and get themselves into the modern world of 45-75 mpg, maybe they'd do better. Way better mileage is inevitable, is it not? Hello, Motown, is anybody listening?
And if you really want to cut the cost of transportation, get a plug-in car and put a solar panel on your roof.
written by Mike Stabile, May 02, 2008
written by Patricia M, May 03, 2008
Also, the Prius appears smaller than it is. Most every first-time Prius rider I've driven always comments that they didn't realize how roomy they are. So, while I also yearn for smaller and more efficient cars, I think Toyota has done it's homework. I'm sure more than a few dealers have noticed that heavy-weights shy away from smaller vehicles because they just can't fit into the seats or exit gracefully.
To me, a larger car that's attractive to heftier folks could mean a greater cross-sectipon of people who do care about the environment would have a vehicle they would be comfortable driving.
written by Kenneth Williams, May 04, 2008
written by Allen, May 04, 2008
written by doug card, May 07, 2008
written by khefer, May 09, 2008
"If they can modify it a little and make it look a bit more manly it might sell even better."
Manly car...you know what that means: cruising around for a little man meat, Brokeback Mountain kind of love.
written by Al, May 30, 2008
written by Dave, June 22, 2008
written by Eddy De Clercq, September 02, 2008
I'm eagerly waiting for the new version and hopefully it's more efficient than the current one. As mentioned in this blog, a BMW 520d Efficient Dynamics scores better in a test.
Eddy
written by L.D. Freitas, November 18, 2008
I'm looking forward to getting another one when my three year lease is up in two years.
Generally I'm getting 43 MPH.
written by RJ, November 25, 2008
written by Bill Z, May 26, 2009
written by Satya, June 06, 2009
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