| Toshiba Plants 80,000 Trees in So-Cal |
| Written by Jaymi Heimbuch | ||
| Thursday, 05 June 2008 | ||
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So this Friday, Toru Uchiike, Toshibal America Inc’s chairman and CEO, will present a fat check to John Rosenow, founder and chief executive of the Arbor Day Foundation, and next spring Toshiba volunteers will get their hands dirty by helping to plant all those trees. Replenishing the trees is important for preventing soil erosion and providing food and shelter for wildlife. Since four of the Toshiba America companies are in So-Cal, it makes sense for them to extend some of their assistance there. While planting trees is rather cliché, it is still productive, and Toshiba is greening itself up all over the place, showing that it is going for more than just an image.
Comments
(2)
Publicity stunt
written by Ellen , June 06, 2008
In the scale of things, 80,000 trees is an inconsequential number. This surely is just a cynical publicity stunt designed to make 'green' consumers feel warm and fuzzy about Toshiba.
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written by Caroline Streich , June 06, 2008
I agree with the first commenter. We, five family members living on a farm is Wisconsin, planted 3,000 trees and it cost around $6,000. So for a huge company such as Toshiba 80,00 trees is tiny.
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