Last Friday, Oprah introduced the Amazon Kindle as her "new favorite thing in the world," announcing a $50 discount on purchases made by November 1 using the code "OPRAHWINFREY." If history is any indication, the gadget is headed up for an up-swing in sales.
But can Oprah do for the Kindle what she's done for her book club selections? Even with the promotional discount, the gadget costs more than $300 and the e-reader has had a tough time catching on. The environmental benefits are obvious, but it's hard to justify the purchase when checking out books from the library is also an eco-friendly choice. And that's free. Plus there's the fact that most people are holding their dollars pretty close right now. All this could equal a moderate increase in sales, but not an overwhelming response.
Something tells me not to minimize Oprah's influence though. You have to give her credit for the enthusiasm she's created for reading. Maybe she can do the same for reading on a digital device. She has the proven ability to ignite the consumer in all of us, especially if she speaks to our conscience. Maybe next year everyone riding the subway will be listening to their iPod while reading their Kindle. Maybe.
Via Wired

written by Debbie, October 27, 2008
written by Heather, October 28, 2008
written by girlonbike, October 28, 2008
written by Kate, October 28, 2008
Right now, I am loving the library and I have a little trouble reading a screen after a while, but I will definitely think more seriously about purchasing one of these now.
Thank you for the great post! :-*
written by Andy, October 28, 2008
Now if you're an avid reader of new titles, yes this is more efficient and green. But to read, what, 20 books? 10? Hmm.
This is not counting used books, library books, PDFs, and other pretty neutral reading methods.
written by Dhamu, October 28, 2008
Some people get emotional about paper books, going on about the feel, even the smell, so ignore books. So ignore those and focus on paper we don't save, like newspapers and magazines. Replacing the printing and shipping of all that bulk has to be green, after some payback span for the device's manufacture.
written by palin's redneck brain, October 28, 2008
written by DaddyKevin, October 28, 2008
No remainder books that don't get sold being shredded or dumped into a landfill (I used to work for a paperback distributor. When books didn't sell, we sent the covers back to the publisher, and the rest of the book went to landfills--thousands of books a day from just one small company! No inks to be disposed of.
Remember how newspapers can last for decades in a landfill? Well if they aren't published on paper, they can't be put in a landfill.
The Kindle's technology makes the appearance of the "page" look just like paper--not the normal electronic screen.
Free ebooks in other formats (like the hundred or so on my laptop) can be converted to a Kindle FOR FREE, and transferred to my Kindle. Eventually, libraries will be able to check out ebooks to readers that self-delete in three weeks.
Now consider people with disabilities that cannot see well enough to read a regular book--even a large print book, or those who physically cannot turn a page. The Kindle allows for re-sizing of the font to make reading possible for those readers. Touch a screen, and the page turns. And they can carry their books with them, instead of being forced to sit in front of a computer screen to read adaptive books.
A new release can cost close to $30. On Kindle, most of those same books are under $10. And, again, no paper is consumed.
written by Taylor, October 29, 2008
written by TenFeet2Hands, October 29, 2008
I am living green and sitting upon hundreds of books which I have read and have no place to put them, cannot keep them, cannot throw them away or donate them. I love the idea of the NEW Kindle which will be available next year. It will offer color displays for that non-drowsy reader feeling which comes offer the most veracious reader. I love the idea of downloading books without being tethered to a computer and reading my casual reads on the go, not killing a tree to grab some news is very green.
For those who consider tech gadgets not Green...please consider this, that gadget will sub for HUNDREDS OF THOUSANDS of trees remaining in the ground cleaning the air that the production of that gadget produced to allow us to read disposable paper. The collectables and leather bound books will always have a space in my home but the magazines, newspapers and recreational reading will never again become clutter or recycled fodder.
written by Theresa, October 31, 2008
written by vim876, October 31, 2008
written by ProfA, October 31, 2008
written by Kelly, November 10, 2008
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PS: Wow. I wasn't even aware that Oprah could read!