I have to admit, when I first heard that Dell was marketing new lines of green computers I wasn’t sure how to respond. After all, what company isn’t trying their hand at green marketing these days? It’s getting harder to tell the difference between those who are simply jumping on the bandwagon and those who are actually making a difference.
This year, Dell is definitely making a difference. Their latest achievement: earning a 5.0 Energy Star rating seven months before an EPA-mandated deadline. Let's take a quick look at what else they've achieved:
- Dell announced that by 2010 their laptops will be consuming 25% less power.
- Dell introduces power supplies, which must be at least 80% efficient. Nearly half of Dell laptops and more than half of Dell desktops meet energystar 4.0.
- Dell announces that it has met its carbon neutral goal more than five months ahead of schedule.
- Dell unveils “hybrid” PC
- Dell plans to transition all of its laptops from CCFL displays to LED displays, which consume less energy, are recyclable and are mercury free.
- Dell offers power supplies that meet Energy Star 5.0 (at least 85% efficient internal power and 87% efficient AC power) in models such as Optiplex 760/960, Latitude E6400/E4300, and Dell Precision M2400.
- Dell announces that since 2005, they have saved Optiplex customers $3 billion in energy costs, and reduced CO2 emissions by 29 million tons
- Dell’s new Optiplex comes in packaging that is 89% recyclable, and contains at least 10% post-consumer recycled plastic
I think it's clear that what we see here is no advertising gimmick - these guys are on a mission. Dell, we salute you.
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