
Japanese electronics manufacturer Funai has developed an LCD technology that does not require a backlight. Conventional LCDs produce images by shining a light through each liquid crystal pixel, and so the light source is mounted from behind. Funai’s technology, however, allows outside light (sunlight, for example) to enter the LCD and reflect back out. As the light exits, the display lights up as if it were lit from behind.
Funai claims that this reduces electricity consumption to .16 mW per square centimeter – only 1% of the electricity consumed by a conventional LCD. The clarity of the image is reportedly good, and the reflective technology means that this new display is significantly clearer in sunlight, which is normally a challenge with most LCDs.
Commercialization of this screen is aimed for next year.
Via GoodCleanTech, Crunchgear
Image via Creative Commons

written by FluxCapacitor, November 19, 2008
I think that 1/8 of a megawatt for a 1 cm display would actually be quite a lot of power. Lake Powell could just about run my TV.
written by Ivan, November 19, 2008
) i mean, it's like NOT GEEKY AT ALL to be off by six orders of magnitutde...
that's like, blonde-waitress/football-jock ungeeky!
kidding...
but seriously... milli and Mega... should be kinda clear on a geek blog...
written by Clinch, November 19, 2008
So what exactly is the new development here then? Are they just using more reflective materials for the backing than they've used before?
written by Kris, November 19, 2008
I wonder how the display would work in dim-light/darkness. Maybe there's a backlight option for such cases.
And yeah, it's 9 orders of magnitude. Almost slipped up, myself: 1 mW = 10^-3 W, 1 MW = 10^6 W.
written by EV, November 19, 2008
written by David Keech, November 26, 2008
Oh, and Matt Simmons: You SURE did. :-P
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"I don't think this is referring to calculators but rather more current..."
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