After 77 years of being the world's leading auto maker, General Motors sold fewer cars than Toyota this year. While this is certainly interesting news, I've been a little puzzled by the blogosphere's approach to the news. It seems as if this is, somehow, a green victory. It didn't really seem that way, so I decided to dive in and see what was what.
It turns out the Toyota has only the 10th most efficient fleet of all car brands with the average car sold getting 21 MPG. It's not surprising that Honda and MINI beat them, but Toyota was also outclassed by VW, Saturn, Pontiac and Chevrolet.
Most enlightening of these is Chevrolet, which has roughly the same line-up as Toyota in terms of number of vehicles and classes served. Toyota's lackluster 21 MPG fleet average is simply not impressive. One would think that the Prius would boost that number significantly, but with the Prius making up less than 1% of Toyota's sales, it simply doesn't help that much.
I'll celebrate high sales numbers for the Prius and other fuel efficient cars all day and night, but there simply isn't any reason to get excited about Toyota taking over as the world's leading auto maker when they are not the most fuel efficient brand. The only reason it's green news is because Toyota's halo continues to glow bright, even in the shadow of some of the least efficient monsters on the road.

written by Jim, January 23, 2009
written by TheGeek, January 23, 2009
written by Daryl Kulak, January 24, 2009
I have loved reading your blog for months now, but this is not a great post. How were these figures calculated? The average city+highway mileage for each car, regardless of how many sold? I bet that's it. If so, what does that tell you? Besides, like TheGeek says above, the smaller cars get great gas mileage but aren't practical for the taller people like me.
And finally, what does it mean that Toyota was #10? Well, it seems that they were 0.73 mpg from being in position number 4.
Is this really worth pointing out?? Is it really worth calling out a green leader like Toyota for a variance of 0.73??
written by Paul, January 24, 2009
written by RecycledBottle, January 24, 2009
written by Fred, January 24, 2009
As opposed to my 15-year-old Honda and my 25-year-old BMW, neither of which has ever needed a major repair. And which are both still running fine, after almost a half-million miles of combined service.
That's why Toyota should be celebrated - because they produce cars and trucks that don't fall apart by design. And you get to choose the fuel-efficiency you want or need.
GM is not a crucial part of our economy. Let the GM workers apply at the local Honda or Toyota plant if they want to stay in the industry - because the other automakers will be ready for more workers when GM folds.
written by HankSmith, January 24, 2009
written by kay, January 24, 2009
written by Rich, January 25, 2009
Tundra MPG: 14/17
F150 MPG: 14/18
If only Toyota were less successful at selling trucks! Then the same people would buy the same-MPG trucks from someone else and then Toyota's ranking would.. ok, you get the idea.
But what about the other end? The Corolla's a pretty average car.
Corolla MPG: 27/35
Ford Fusion MPG: 20/29
Huh, how about that?
written by Richard, January 25, 2009
written by DC, January 25, 2009
written by Hank, January 25, 2009
There's nothing misleading about these statistics. The number is only so low because Toyota sells so many large trucks and SUVs. If it was an average of all their models, regardless of sales, the number would be higher.
written by Irv Miller, January 25, 2009
written by Hank, January 26, 2009
written by Lex, January 26, 2009
I proudly drive an '87 Toyota pickup truck, so i've got nothing against Toyota, but they get way more credit than they deserve. One thing i would never do is buy an American made Toyota. Toyota's Japanese labor costs are roughly equal (except retirement benefits) to American UAW labor costs. The American plants are outsourcing, just like the outsourcing so many on the left complain about when American companies do it.
Toyota makes quality cars, but not cars of significantly higher quality than Ford (in particular) at this point.
And like every other company, fuel economy has gone down over the years. Toyota's reputation was built on simple, not flashy cars but that's not what they do anymore. My truck gets the same mileage as a brand new Tacoma. And btw, the Sequoia was the only vehicle to show a YoY sales increase for Toyota. They now concentrate on the behemoths because that's what America wants.
The only thing that makes a modern Toyota better than a modern Ford is the meme, repeated mostly by people who have no idea what they're talking about.
written by Smotsie, January 26, 2009
http://www.timesonline.co.uk/t...552994.ece shows the Prius achieving 48.1MPG in a real world test. I think not scrapping my Corsa is by far the greenest thing I can do - it would take a lot of miles at that extra 5MPG to make up for the cost of building a complete new car.
written by Alex, January 26, 2009
Furthermore, Honda, Mini, VW, Saturn & Pontiac don't offer pickup trucks, which is a segment that Toyota needed to capture a share of to become one of the top automakers in North America. Don't forget that when Toyota first moved into the full-sized pickup market they did so with the T100, which had MPG numbers similar to those of small pickups, but North Americans didn't buy them because they didn't have V8s. And those are what people are buying now. Does Toyota make gas-hogs? Yes. Does that mean they aren't leaders in making efficient cars as well? Not at all.
written by Yamaha Dirt Bikes, January 28, 2009
Looking at past few years ranking survey Toyota is listed in top 3 automobile company.Even GM,Honda can be seen nearby.Also the sales ratio is more or less equilibrium.
But Toyoto deserves to be the best ,considering its vast range of varieties & the quality it serves,its capacity on the road,its mileage.
Greattttt Victory.
written by Tracey, January 28, 2009
For the person comparing the Corolla to the Fusion- you're comparing a small car to a mid sized car. At least compare the Corolla to the Focus (the comparable model), not to the car that makes your point.
Fords that I've owned and known people to have owned hold up pretty well. I know someone still driving a 93 Ford Escort! GM cars haven't been this durable, but according to Consumer Reports, Ford's quality is now equal to Japanese car manufacturers.
I think that Toyota really underpowers their cars to get their fuel economy. I've driven Corollas and they can't seem to get out of their own way on the highway. I think that their smaller cars are fuel efficient because of this. However, I could buy a VW Jetta, have a nicer, better appointed, more luxurious car (VW blows Toyota away on this), and still get great gas mileage AND power with their diesel model- actually better gas mileage than the Corolla. (29 city/40 mpg highway baby!- for an automatic!) If VW starts selling some of their Euro models here in the US (like their Polo- 60-70 mpg in their diesel model- NOT a hybrid), even the Prius will get a run for their money.
One last point- I believe that Toyota has a better reliability rating in part because their cars are bare bones. Sure, there's less things to go wrong if you have manual crank windows vs power windows, and the rear cover to a hatch is a bendable pole that holds the fabric in place over the hatch (I kid you not! Check out the Matrix and the older Rav4's) vs a window shade type cover. Sure, the bendable pole is less likely to have a problem than the window shade cover, but that's a hassle and cheap to boot! You'd never hang blinds like this in your home, why would I want my car designed like this?
written by Chuck, January 28, 2009
written by Tracey, January 28, 2009
If VW brings more of their european models to the us, we'll be wondering why Toyota hasn't done this already. After all, VW is the auto company to win the challenge to produce a 100 mpg + car (check out their L1 concept car on Ecogeek)
written by Robert A.Miller, January 28, 2009
written by Sam, January 28, 2009
written by Samantha Smith, January 29, 2009
I live in the UK. My first car was a 1984 Ford Fiesta. It did roughly 30MPG, and was fantastic for me, what with being a broke student (petrol here is at least twice what it costs in the US).
Since then I've had a Seat Ibiza (think VW Polo, but Spanish), 12 years old when I bought it, and am back with the Ford Fiesta, this time 1998's model. Both of these do (or did; the Ibiza is now sadly scrap) 45mpg urban, and the Festa will happily do almost 50mpg on motorways, even when I'm doing slightly higher speeds than perhaps I should.
I've always bought small cars (the Fiesta has a 1.25L engine), but Renault has now released a mid-sized (probably quite small by US standards) petrol car that can do 62mpg.
Just to add insult to injury, the UK's best motoring show, Top Gear set its presenters a challenge recently to drive somethign like 6-700 miles on one tank of fuel - and to make sure there was no cheating, they sealed the tanks shut. One of the presenters was in a 2.something litre Jaguar, and had every intention of running out of petrol a good 200 miles short of the target - just near his house. He flogged the poor car something rotten - and yet he still made it, and the tank had something like 100miles' worth of fuel left in it. Okay, bigger tank, but if a British gas guzzler can do it, why can't the bigger US cars?
Start paying more for your gas (preferably by choice, not through neccessity, as is looking more likely) and maybe mileage efficiency will improve.
written by Al Butters, January 30, 2009
written by mynalee johnstone, February 04, 2009
written by Greg, February 06, 2009
written by Me, March 18, 2009
written by HeadTater, April 26, 2009
written by solar panels for sale, December 08, 2009
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