Bright Automotive has been hyping their 100-mpg concept vehicle for months, and today, it was finally revealed. It's not much to look at, but luckily, the IDEA has a lot of impressive features that should make it very appealing.
The IDEA plug-in hybrid is designed specifically for commercial and government fleets. It has a 30-mile all-electric range before the hybrid engine takes over, which achieves 70 mpg. So, if you drove it 100 miles in one trip, you'd only use one gallon of gas, but the car would become less efficient over longer trips that didn't include recharging the battery. Regardless, it's still a huge increase in efficiency over standard commercial fleet vehicles, which average less than 15 mpg.
Bright's CEO John Waters has said that the company needs $400 million in DOE loans or the equivalent in raised capital in order to meet its target rollout at the end of 2012. Although a base price hasn't been set for the IDEA, the company claims that a fleet company with 250 vehicles would save more than $500,000 a year by switching to the IDEA from traditional vehicles.
Bright is entering a market that has so far been overlooked by EV makers and seeing as public and private fleets purchase around 500,000 cars a year, it's both a market that is in desperate need of an efficiency makeover and one that could payoff big for Bright.
Click past the jump for another look.

via Earth2Tech

written by kelly cranston, April 22, 2009
written by FK, April 22, 2009
If you can go 50 miles on 1/2 a gallon and 30 miles are all electric, then that is 1/2 a gallon for the other 20 miles or 40mpg.
written by james, April 22, 2009
written by Ross, April 22, 2009
written by Carl, April 22, 2009
http://www.brightautomotive.co...ency.html
The gas motor alone (no plug-in charge) is about 50mpg, but driven 50mi (30+20) it's effectively 100mpg-gas, or 70mpg driven 70 miles. This is gas-only and not including a gasoline equivalent for electricity, but the electricity doesn't use petroleum (usually).
written by Space, April 22, 2009
It only does 40 miles per gallon.
On shorter trips, it can do 70 miles per ( gallon PLUS enough electricity to fully recharge the battery )
or 100 miles per ( gallon plus enough electricity to fully recharge the battery )
written by Curses, April 23, 2009
It says the electric motor alone has a 30 mile range. Once that's done, a hybrid engine kicks in. That's what's getting 70 mpg. I suppose you could argue the title's a little off, but the article at least is using accurate units.
written by Orfintain, April 23, 2009
written by greg, April 24, 2009
written by Mark N, April 26, 2009
written by andy, April 26, 2009
written by garn, April 26, 2009
written by Matt D., April 26, 2009
written by Dwight Kruse, April 26, 2009
written by Ryan, April 26, 2009
or just put it into Google. "100 miles per gallon to kilometer per liter" and it will convert it right there.
plug in hybrids shouldn't be measured in mpg anyway. it should be given in kilowatt hour per mile for electric mode and gallons per mile in gasoline mode. electricity isn't free so it doesn't make sense to list it as such.
written by David V, April 27, 2009
1. As others have asked what is the impact on the mileage numbers with any sort of cargo load?
2. Loaded with cargo/equipment, what is the impact on the performance of this van? I've worked as a delivery person and speaking from experience, if it can't make it up a hill loaded it won't sell.
3. A huge part of a fleet is maintenance. So if I were a company looking at IDEA for a fleet vehicle, my primary concern would be how long the battery lasts, and how readily available spare parts were. The reason lots of companies use GM fleet vehicles is because skilled mechanics and parts are relatively cheap and readily available.
written by tyson, April 27, 2009
100 mpg in kpl
Google wins!
written by B, April 27, 2009
Since when does electricity not pollute?
its not that it doesn't pollute, but it is easier to control and limit the pollution from one big source (a power plant) than thousands of individual sources (cars).
written by akshay, April 27, 2009
They did this in the 80s.
http://www.100mpgplus.com/index.html
I have driven this car and its amazing.
written by Kevin Ahern, April 27, 2009
written by marv, April 27, 2009
Let's approach it a different way. How clean would your city be if everyone cooked their food with gasoline instead of electricity? You wouldn't be able to live in most cities if just a simple task like cooking wasn't done with electricity.
Electric is better. It is more efficient. It's pollution is more controlled and cleaned by scrubbers. The exhaust is sent up a stack where it isn't in your face.
written by andy, April 27, 2009
written by Glenn, April 27, 2009
written by Uncle B, April 28, 2009
http://www.inhabitat.com/2007/...c-hybrid/
Look what a couple of American backyard mechanics did with this old car! Why can't Americans embrace the turbo-bio-diesel/electric concept for heavy stuff? To goddamn stupid to see the 40% advantage from diesel's higher compression, higher efficiency, or too stubborn to admit the Europeans got it right, and the old low compression, spark ignition 20% efficient gasoline engine, no matter how well loved, is a crock of shvt ready to go down histories road? Even Methanol can be burned better in engine designed for that purpose, but Yankee Doodle sticks to an eight to one compression ratio , a five or six speed transmission, and sheet-metal fabrication? I am surprised he doesn''t want 4 wheel drive, solid chrome, V-8 monster anymore and I applaud the small progress he has made over the last 30 or 40 years! Why is it so hard for him to accept the changes that will save his very ass, and keep him in the driver's seat for another generation? Perhaps the poverty and degradation of the great republican depression will dissolve away some resistance to change, and his unbending sense of entitlement over the rest of the people in the world, who knows? This back-yard Lincoln has technologies that might have saved GM and Chrysler, but somehow, never quite made it through the magic of bureaucracy and expertise of the GM savants, like the so called miracle "Volt" - vaporware at best, and asinine P.R. trick pulled at just the wrong time, just like the 620 hp, 231 Mph, 5 mpg, 2009 Corvette, "just in time" for the great republican depression and world money markets melt-down! And we PAY executives to work these things out! This is clearly a Back-Yard mechanic Win, clearly!
written by Amber, April 28, 2009
http://www.autobloggreen.com/2009/02/09/ford-confirms-transit-connect-ev-with-smith-electric-for-2010/
written by Ken Grubb, April 28, 2009
written by Byron, April 29, 2009
Doesn't anyone realize that electricity isn't free and, in fact, it costs more per unit of energy than gasoline?
Kevin, I think you're mistaken about that. Let's take the example of the Tesla Roadster. It takes about $2 of electricity from the grid to charge a Tesla which can then travel 200 (very fast) miles using that $2 of power. Obviously, $2 of gasoline would take that car much less distance; in fact, the Lotus Elise (which is the same body, suspension, etc as the Tesla) gets about 20mpg so even at today's low prices, energy from gas is 10X as expensive as energy from the grid. I'd be curious to hear what made you say that gas was a cheaper source of energy.
From an emissions standpoint, it seems obvious to me that a single power plant is much more efficient that a thousand small engines. Emissions from that plant can be cleaned much easier than emissions from a thousand car engines and the grid's energy is slowly but steadily getting greener.
Kevin also said:
Electric cars ARE NOT the answer.
What do you think is the answer? Doing nothing? Or do you think hydrogen is the answer? Well, I've got news for you. Hydrogen cars are electric cars with hydrogen as a power storage medium instead of batteries. And, to get an energy density approaching gasoline, the hydrogen has to be in liquid form which means cooling it to -200 degrees (or more, I don't remember) and that just might affect your efficency. Unfortunately, right now, hydrogen is not a source of energy; all of the hydrogen on our world is inconveniently bonded to another element such as oxygen (H2O). Breaking those bonds required energy; in fact, it requires almost the same amount of energy you get when you put that hydrogen through a fuel cell.
So, Kevin, what do you think the answer is?
written by Jack Repenning, May 09, 2009
written by cheap ugg boots, June 16, 2009
Ugh, I liked! So clear and positively.
Have a nice day
written by Ormond Otvos, June 19, 2009
A solar-powered house charging its associated vehicle is, of course, ideal. Solar central power is good.
written by discount furniture, November 24, 2009
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