Uhhhh...Dell, aren't you a multinational corporation with a large and high-powered marketing department? If you're going to do something environmentally fantastic, will you please give it a less inane name? Honestly, it sounds like an episode of Captain Planet and the Planeteers.
Plant a Tree for Me is a new campaign from Dell that allows customers to offest the carbon impact of their computing upon purchasing their new device. For a laptop, $2 covers the carbon for the life of the computer while desktop customers will be asked to volunteer $6.
The system has absolutely no drawbacks for Dell, as customers aren't required to pay, and Dell has basically handed off responsibility for the devices carbon footprint to the consumer.
Nonetheless, the new Dell.com/earth website is an absolutely wonderful resource, and the Plant a Tree for Me campaign is genuinely a fine idea. I've heard some better ideas in my time, but I can see this not only increasing the number of trees in the world, and helping to support some good organizations, but the campaign will also increase awareness of their impact on the environment, and there's nothin' wrong with that.
Dell continues to be a leader in environmental technologies, and while this is significantly less interesting, in my opinion, than their global recycling efforts, it's good to see them continually making steps to differentiate them from the rest of the pack.
In my backyard?
written by steinfal, January 10, 2007
written by Janis Mara, January 17, 2007
written by dave burdick, January 18, 2007
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