EcoGeek of the Week: Bill Mckibben  E-mail
Written by Hank Green   
Tuesday, 19 June 2007


Since the publication of "The End of Nature" in 1987, Bill McKibben has been a premier mind in environmentalism. Bill's most recent book, Deep Economy, helped me re-think the world in powerful ways, by asking one simple question, "What is the relationship between 'more' and 'better.'" Bill came up with some pretty exciting answers, and they form the basis of what he calls the Deep Economy.

EcoGeek: What is the Deep Economy, and why do we need it?

Bill Mckibben: We need an economy that asks questions other than "how can I make it bigger?" the two key additional questions: "how can the economy make us more satisfied with our lives?" and, in an age of ecological peril, "how can the economy assure some durability for our communities?"

EG: What scares your pants off?

BM: Well, I wrote the first book about global warming, way back in 1989, and it was called The End of Nature. That was scary enough for one lifetime -- now I'm hard to rattle.

EG: What roll does the internet play in the Deep Economy?

BM: Crucial. It allows people to live in tight, close, more economically self-sufficient communities without being stifled--there's always a window open to the wider world. Earlier this year I helped organize the largest grassroots environmental protest since Earth Day 1970. But isntead of a march on Washington, we had 1,400 marches across the country. (see stepitup07.org). there's no way we could have organized it without the net, nor linked it together afterwards to be more than the sum of its parts.

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EG: Can you talk a bit about the dangers of what you call "hyper-individualism?"

BM: A few weeks ago the New York Times ran a story about the new trend in upscale housing in America: dual master bedrooms, because maybe the husband might snore or the wife pull the blankets off. I think our preoccupation with our own damn selves has reached the level of tragicomedy when it involves each of us hunkered down in our own suite, staring out at our mates across the hall.

EG: While reducing emphasis on individualism would slow our unsupportable growth, do you think that we might need ultra-ambitious hyper-individuals to create world-changing technologies and businesses?

BM: I doubt we'll run out of them any time soon. I would like to contain their energy in economic forms that mean they might help community life, not damage it.

EG: What kinds of opportunities could the Deep Economy open up for personal satisfaction, security and success?

BM: A more local economy would increase the possibilities for connection, which the data shows is what we most feel the lack of. Consider the difference between going to a supermarket and a farmers market. Fresher food, and better support for the local economy drive some of the traffic that make farmers markets the fastest growing part of our economy, but it's also because it's a different experience -- one team of sociologists found the average shopper had ten times as many conversations at the farmer's market.

EG: You refer to new farming technologies as "perhaps the most exciting inventions of our age," possibly more important even than the internet. What kinds of innovations and inventions in agriculture should we be excited about?

BM: Green manures, re-building soil, biological controls on pests--all the low-tech, low-input ideas that replace petroleum and pesticide with wit and information, and pay off in allowing peasant farmers to make good lives (and good humus).

EG: Deep Economy and your recent Step it Up campaign gave me a lot of hope and optimism from places I'd never found them. What gives you hope, what makes you optimistic?

BM: Increasing involvement of young people in this movement. Just came back from helping launch Climate Summer (climatesummer.org) in New Hampshire. Brave, good-hearted, talented kids!

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You can get Deep Economy online right now..But Bill would much rather you go down to your local book store.


Comments (3)add
Money against Nature
written by GranThor , June 20, 2007
I'm get impressed with this post, and I really agree your ideas and facts. I think the trully inversion we have to do is on advertising and promote this ideas to the business community.
The big corporations have to understand that inversions in ecology will generate big profits, and reconvert the strategies to generate a nature friendly market, with a lot of potential customers.

Nature friendly devices generates big expectation in papers and news, also in internet there's a lot of places with hundreds of diary visits about the global warming.

People are concerned about earth and will choose nature friendly devices, even if they have a expensive cost.

...
written by Adam , June 20, 2007
Good interview, Hank. This book will be added to my reading list...to be filled at the local bookstore, of course.

Deep Economy - Good Read
written by Harvey , May 20, 2008
I just finished this book last night. I agree with the "local" premise whole-heartedly! I grew up in a small town where everybody did something to make up the community. I miss this living in a suburban community and this thoughtful book gives hope that these can be reinvented for our grandchildren to enjoy.
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Hank Green
About the author:

Hank Green is the founder and chief geek at EcoGeek.org. Aside from being obsessed with saving the planet with technology, he loves to write and make videos. If you want to find out more about him, visit hankgreen.com

 
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