The tech industry has been on the cutting edge of green initiatives lately, with Dell, HP, Google and others all claiming different environmental achievements. Now, they're banding together to make a bigger impact: the aforementioned companies, along with a laundry list of other top tech firms including Intel, IBM, Microsoft, AMD, Sun Microsystems, Lenovo, and others - are partnering with The World Wildlife Fund and the Environmental Protection Agency to encourage efficient computer energy use.

The Climate Savers Computing Initiative is nothing if not ambitious in its goals. Pat Gelsinger, a senior VP at Intel, says that they are aiming to reduce annual computer power consumption 50% by 2010, the equivalent of taking 11 million cars off the road. Their website asks consumers and businesses to participate, and informs them about steps they can take to reduce their computer energy use. The group currently endorses Energy Star and the 80 Plus Program as labels to look for when buying computer parts, and they are also planning to roll out their own Climate Savers standards in the future.

It is great that these companies are coming together, though I am not sure how much of an impact they will have by only promoting going green. There are not a lot of new ideas being brought to the table here, but perhaps the brand exposure will encourage consumers and businesses to think about the environment when purchasing their next PC.

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