A while back we posted a little story about Second Chance Trees, a Second Life community where you can buy a virtual tree in Second Life (for $1.50) and a corresponding real tree of the same species will be planted in the real world. My Avatar is currently gazing upon the beauty of Second Chance Island, where hundreds of trees have already been planted. I'll be lurking among the trees for a while if anyone wants to come visit (SLURL here).
But Second Chance Trees isn't satisfied with their success so far. They're hoping to get American Express behind the project as part of AmEx's "Members Project." Basically the Members Project lets cardholders tell AmEx where to donate it's money. AmEx card holders can go to MembersProject.com and vote for their favorite project. Second Chance Trees has been selected as one of the top fifty projects, and AmEx could award them as much as one million dollars. That's enough to plant and take care of more than one million trees!
So if you've got an American Express card, head to the Virtual Trees Project page at MembersProject.com, login, and vote for them.
A million trees! They're gonna need a bigger island.
Check out the video after the jump as well.
Thanks for your support
written by Paull Young, July 12, 2007
Second Life is Unsustainable
written by Alan, July 13, 2007
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