Ask.com is working with Dell to develop a plan which will make the former's data centers are more environmentally friendly. This plan involves the use of Dell's Data center Solutions Division to create custom, energy-efficient servers. These servers, Ask.com said, use 30 percent less power while still performing optimal computing tasks.

Dell has also gotten Ask.com to join its "Plant a Tree for Me" program. Ask.com is apparently the first corporate customer to join in this program which sees Dell partnering with The Conservation Fund and Carbonfund.org, non-profit organizations that plant trees in managed reforestation projects. Ask.com's involvement will apparently result in the planting of thousands of trees.

See corporate America - you can be green and get good press! Nothing wrong with that.

See Also:
-Dell Wants to be Greenest-
-Dell Plant a Tree for Me-
-Is Dell the Brand for EcoGeeks?-

Comments (7)

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The personal dimension
written by marguerite manteau-rao , August 09, 2007

It would be interesting to hear the personal stories of the executives behind these initiatives. What led them to being aware, and to translate their awareness into corporate action?

Marguerite Manteau-Rao
http://lamarguerite.wordpress.com
"The Daily Sins of a Green Girl Wannabe"

Greenwashing?
written by Indigo , August 09, 2007

Sounds like pure [i]greenwashing[/i] from where I'm standing!

Greenwashing
written by Hank , August 09, 2007

It's not greenwashing if they're actually doing something...

...
written by radioactive , August 12, 2007

It would be a good idea to implement the "Plant a Tree for Me" program.It can help a lot to reduce the global warming issue.

Blah
written by Frank Mclinder , August 13, 2007

Well whatever, the whole global warming thing is bogus anyways, well, maybe not the part about the earth getting warm, but the part about it being man made. If you think otherwise, please explain how the previous ice ages occured. Lets concentrate on stuff that really will protect and save our environment:

1. Nuke energy
2. strong littering laws
3. abolishment of bogus recycling programs that actually create more pollution and waste.
4. Tree planting
5. Reduce raindeforestation

What's so green about saving money?
written by Hun Boon , August 15, 2007

The only reason that they installed energy-saving servers is to save money. If there are no financial benefits to be had, you can bet that no companies would do it.

So does that make them eco-friendly? I don't think so.

Are they prepared to use eco-friendly, renewable materials in their company buildings, even though it cost more?

That, I feel, is a better gauge.


Hun Boon
http://www.starbamboo.com

...
written by Laura , August 16, 2007

You know what Dell should actually do? Stop selling printers for less money than the ink cartridges. People buying new printers and pitching their old ones when they run out of ink because it's cheaper.

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