Mazda's Sustainable Zoom-Zoom  E-mail
Written by Hank Green   
Wednesday, 22 August 2007


Remember those old Zoom ... Zoom ... Zoom ads? Well, Mazda plans on making them a sustainable reality with their Sustainable Zoom-Zoom technology development vision. This includes plans to begin commercially leasing of the Premacy Hydrogen RE Hybrid in 2008. The Premacy will offer a hydrogen range of over 120 miles. The target is an "all-new Hydrogen RE with dynamic performance equivalent to a 3.0-liter gasoline engine and a range of 400 km."

Mazda's vision:

"Mazda is committed to working towards a sustainable future that brings continued happiness and excitement to people in a global society, by developing vehicles that never fail to excite, visually capture the customer's heart and provide a fun driving experience that keeps bringing them back to Mazda."
Mazda's "drive toward a sustainable global environment" will include development of lighter weight vehicles, hydrogen fuel technolgoies ("with particular emphasis on internal combustion engine applications, as part of the goal of realizing a hydrogen society in the future"), the introduction of the Smart Idling Stop System (SISS) into the Japanese market in 2009, clean-diesel technologies, etc ...

Mazda asserts it style objective as:

Design cars that people will want to drive at first sight; that people will recognize as Mazda at first sight; and that connect with the tastes of families.
Zoom ... zoom ... zoom ...

Via Green Car Congress.


Comments (2)add
hydrogen MX5?
written by intensive driving , August 22, 2007
why don't the manufacturers start making their eco offerings a bit more fun - give us something to really look forward to...
...
written by Cae Besaw , August 22, 2007
I agree, there are so many car companies out there that are making hybrids it is hard to differentiate between any of them.
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Hank Green
About the author:

Hank Green is the founder and chief geek at EcoGeek.org. Aside from being obsessed with saving the planet with technology, he loves to write and make videos. If you want to find out more about him, visit hankgreen.com

 
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