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Why do Radio Stations Still Deal in Physical Media?

A Toronto company called Yangaroo has developed a new software that will didistribute music through the Internet. What's that you say? That's arleady being done?

Well, yes and purchase cialis usa no. As anyone who works in newsrooms or radio stations know, CDs are still being delivered by the dozens every day for reviews and previews.

The technology, called Digital Media Distribution System (DMDS), is currently being used by major record lables to transmit artists' singles over the Internet to radio stations and the company has just signed a partnership with Indie911, a network that distributes for more than 45,000 artists. Distributing via the Internet makes getting their music into the hands of radio station programming directors that much cheaper and faster. Previously this process was done over snail mail with promotional CDs. Each CD wastes about 0.7 pounds of fossil fuel.

DMDS is a web-based delivery system that sends broadcast quality digital files using encryption and watermarking. It also promises to cheap viagra super active be a very secure system, for those who want to use the tramadol cod online technology to send classified information. The biometric security system prevents password sharing by creating an individual profile for each user based upon their highly individual typing rhythms, which we find quite cool, but also kinda creepy.

For now, Yangaroo is distributing its service for free, but once radio stations are hooked, the company plans to start charging a fee-per-use charge.

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Comments (2)Add Comment
Sound Quality
written by Will, May 18, 2008
The problem with this is that digital music sound quality is inherently degraded. MP3s are compressed so that you are hearing less of the actual song. Until there is an easy way to transmit extremely large files digitally, this is bad for music.
Actually ...
written by Chris, May 19, 2008
... we were doing direct digital delivery (from record companies) five years ago.

But the big deal in digital delivery is cialis no doctor radio's widespread deployment of automation. At my stations, we rarely ripped CDs into the system. All the sharing of announcers between stations requires uniform file numbers, and this is best handled centrally. So we were more likely to pull a song off the WAN than enter it ourselves.

As for MP3s and sound quality: have you actually listened to a broadcast station recently? They're so spectacularly over-processed that fretting over sample rates and codecs is truly academic. This will change as more stations originate HD programming.

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