New York Times columnist Thomas Friedman is riding an enormous wave created by his best selling book, The World is Flat. Friedman's last book spent over 90 weeks on the New York Times best seller list. It has had an enormous impact on the way individuals and corporations understand the globalized world and how they act in that world.
Thomas Friedman, right now, is writing another book. Now, he hasn't said that he's writing another book, but I guarantee you he is. In the run up to "The World is Flat," Friedman wrote many of his columns, in effect, as research for the book. The result was an audience that was salivating for the book when it came out, but also a world that was actually ready for it.
But now, Friedman's articles have taken on a new theme. While the run-up to "The World is Flat" had Friedman writing daily on the effects of a globalized economy with instant communications, Friedman now spends many of his columns discussing the need for a Green revolution. Listening to him talk about his ideas on the environment, climate change, and geopolitics is extremely exciting. His passion easily rivals his prior passion for discussing the flattened world.
Friedman's several thousand word article "The Power of Green" has just been published in the New York Times Magazine, his Documentary film "Green: The New Red, White and Blue" will be airing on the discovery channel on April 21st, and his article "The First Law of Petropolitics," which argues for an enormous gasoline tax, has been nominated for a National Magazine Award.
My guess is that Thomas Friedman believes in these ideas and cares passionately about them. So passionately, in fact, that he will absolutely not turn down an opportunity to write a book about them.
If a Friedman book about sustainable economies, peak oil and climate change has anything like the impact of "The World is Flat," this is very very good news. The only question is will it be called "the world is green" or "the environment is flat."