
World champion Garry Kasparov beat IBM's chess computational apparatus Deep Blue in a match in 1996, then lost in 1997. Man, was he miffed at IBM. He demanded a rematch, a look at the log files... all kinds of stuff.
Well, EcoGeek doesn't have access to Kasparov's carbon footprint logs, but we suspect that if he's as competetive about being ecogeeky as he is about being chessgeeky, he's about to turn red over IBM's new green initiative, Big Green Innovations, because it is going to kick his grandmaster ass in corporate carbon emissions reduction worldwide.
IBM is hoping to make a buck or two bazillion on businesses trying to get all green 'n' everything. It's convenient that huge corporations that could buy and sell EcoGeek and all of our belongings a hundred times per second have seen the way to profits through cleaner technology.
The path to the future has to be lined with money sometimes, just to get people going in that direction. Why, just look at this gripping from a CNET News.com story:
"There is a demand for people to understand how to account for carbon, how to reduce energy usage, because IBM's already done a tremendous job internally," Davies said. "I haven't seen too many people offering services focused on how you do this on the ground."
Demand! Services! Yes, well, whatever the motivation, off they go into the world of measuring and reducing carbon emissions and other waste for big companies, and we'll all be better off for it.