Recent Comment
Share
If being environmentally-conscious consistently saved (or better, generated) money, there'd be no challenge at all in convincing big companies to get a little greener.
Sun Microsystems, the pack of clever people that it is, has decided {mosimage}that maybe being environmentally-conscious can be profitable, not because the act of conserving energy and so on would outweigh the initial costs of re-engineering a few things, but because people want it.
It's a pretty simple idea:
If people want an eco-friendly product, they'll buy an eco-friendly product. If people buy an eco-friendly product, we, the smart people at Sun Microsystems, can make it profitable.
So Sun has just hired a guy to fill a position they've made up, a VP of eco-responsibility. Step one: spend money. Check.
Sun Microsystems, the pack of clever people that it is, has decided {mosimage}that maybe being environmentally-conscious can be profitable, not because the act of conserving energy and so on would outweigh the initial costs of re-engineering a few things, but because people want it.
It's a pretty simple idea:
If people want an eco-friendly product, they'll buy an eco-friendly product. If people buy an eco-friendly product, we, the smart people at Sun Microsystems, can make it profitable.
So Sun has just hired a guy to fill a position they've made up, a VP of eco-responsibility. Step one: spend money. Check.
Step two: make money.
Hits: 11851
Comments (1)
Subscribe to this comment's feed
Write comment
| < Prev | Next > |
|---|
Please explain step 1.5 as this is the eqivalent of the 'holy grail'
Mark