Environmental Defense Action Fund is the lobbying arm of the Environmental Defense Fund, and it seems they are turning to the people to help get their message across, namely: we need a carbon cap and trade system.
The EDAF is offering a $10,000 prize to anyone who can put together a clear, articulate video or graphic explaining how a carbon trading system will reduce our need of foreign oil. The way the EDAF puts it:
“We need your help conveying this concept to the American people in a clear, brief, convincing and memorable way to stick in the public's consciousness—like the well-known shot of an egg frying that depicted ‘your-brain-on-drugs.’”
Hmm. Boiling down a cap-and-trade concept into something as simple as “don’t do drugs?” I suppose anything is possible. However, as someone who took two semesters of economics in college, I remain skeptical.
One nice thing, in my opinion, is that the contest rules make it very clear that the EDAF doesn’t want this to be about global warming, and they don’t want this to be a partisan message, either. I think most people believe that cap-and-trade only makes sense if you DO believe in global warming, so if you can make a convincing argument that cap-and-trade makes additional sense from an energy independence perspective, that could be a powerful educational tool.
Of course, the EDAF leaves no room for opponents of cap-and-trade to make a video about their perspective… or at least win a prize for it.
Via Green Supply Line, edf.org
written by Emily Diamond-Falk, September 26, 2008
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