World Changing is getting ready to hack the publishing industry. They are asking everyone who reads their (extremely excellent and noteworthy) website to purchase their new book on Amazon.com at 11:11 am (PST) on November 1st. Because Amazon.com's bestseller list is based on sales in the previous 24 hours, and because the World Changing book is already selling quite well on Amazon, they hope to make their book the #1 book on Amazon.com for one day.
While it doesn't sound like a gigantic coup, booksellers keep an eye on the Amazon.com bestseller list, and holding the top spot might lead to the World Changing book being picked up by retail booksellers across the nation. In this crazy world, one big day might be all it takes to get this clever, ecogeeky book into the hands of millions instead of thousands.
So, act with me on November 1st. I'll be there, purchasing Worldchanging, A Users Guide for the 21st Century, and I hope you'll join me.
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