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Google Begins UK Carbon Footprint Project

At the risk of beginning to sound like Google's hired PR firm...we've got another fantastic green announcement from the search giant.

Google has just released their UK Carbon Footprint Project and already it's receiving a lot of attention. In partnership with the Energy Saving Trust, a non-profit organization addressing climate change, Google developed their own brand of carbon footprint calculator, with some great ecogeeky features.

Users can calculate their carbon emissions, just like any other calculator out there, but then can also choose "carbon reducing actions," which will be tagged to their iGoogle profile. These can be updated whenever you like, either by adding more or lowering your current footprint, essentially tracking your progress to lower emissions. One of the cooler aspects of this, though, is that your footprint and your actions are displayed on Google Maps, so you can see what others are doing and what their footprints are. The site also features an array of neat tools to check out, anything from seeing what local green resources are available in your area, to stats on those participating in the projects.
 
The unfortunate side to all of this is that the project is only underway in the UK... for the moment. Hopefully we'll have something to play with in the US and Canada before too long!
 
 
 

Save the Electricity, Save the World

OK, so it's going to take a lot more than switching off the TV to "save the world" like a superhero (try unplugging it, for one). On the other hand, every little bit helps, and every day people have to start somewhere... once a person begins feeling good about saving energy, fixing leaky faucets, and recycling, it's not that big a jump to living in an Earthship, using a composting toilet, and flying around in a solar-powered dirigible.

 

The Web Keeps Going Green: MSN Green

Green is definitely the one of the buzzwords these days that we see large Internet sites jumping into. AOL recently launched its eco-blog, Green Daily. Yahoo partnered with EcoGeek for its own green Web site. MSN is now getting in on the act as well, unveiling a new site called MSN Green.

The idea of MSN Green, says Microsoft, is to give online viewers a compilation of articles, ideas, and tools to help them go green. MSN Green may have seen some birth support from the Live Earth concerts earlier this year, which generated some 15 million streams the day of the event and probably showed Bill Gates and company how big a deal this eco stuff has become to the online world.

MSN Green will have among its offerings green-focused articles from MSNBC, Treehugger, and a variety of other publications, tools that will help you measure how green you are, photos pulled from around the Web that visually show the impact of climate change, and video from amateurs and professionals alike that spotlight green topics.

 

Google Earth Monitoring Reforestation

Google Earth is an eye to many things in the world - now including the reforestation of a national park in Indonesia. The tree planting initiative, dubbed NEWtrees, is being coordinated by WWF-Indonesia (World Wildlife Fund), Nokia and Equinox, an Indonesian English language publishing company.

The idea behind NEWtrees is to use technology to help monitor the growth of trees through geotags (trees labeled with precise latitude and longitude coordinates). These trees are being planted in

The first ceremonial tree planting was on Nov. 7. Photos and locations of the planted trees are viewable online. This is an excellent way to monitor the development of the trees as they repopulate an area hit hard by logging.

 

Mainstream Green = This Old House + Green

A new digital television show has surfaced promoting ideas for going green in matters related to building practices and sustainable living suggestions. It's called Mainstream Green and it's appearing for free via online media company ON Networks.

Mainstream Green, designed to be viewable on a computer or iPod/iPhone or through a television connected to an Apple TV, promotes green building ideas for new and existing home owners. It's hosted by a "high-performance" home builder by the name of Alex Pettit, who talks about everything "from the nitty-gritty of insulation to the big picture of master-planned communities." The show, which airs in four- to six-minute episodes, is described by ON Networks as part HGTV, part This Old House.

The show will attempt to balance going green with saving money and living more healthy. Episodes already posted cover topics of insulation and integrated pest management.

 
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