Greenpeace has released its updated Guide to Greener Electronics and, ohhhh...Nintendo...not doing so well. In fact, Nintendo has received the first score of absolute zero that Greenpeace has ever handed out.
It's almost as if, as soon as I really start to like a company's products, GreenPeace just HAS to slam them. But the story behind Nintendo's 'zero' has a lot more to do with the way it reports its practices than its actual practices. The Wii might not have any brominated flame retardants in it...but Nintendo has no policy against using BFRs and doesn't report whether or not it does.
However, Nintendo isn't green enough for me. The Wii is a power sipper compared to the 360 and the PS3, but Nintendo has no recycling program, doesn't have any third party accountability for its supply chain and wouldn't give Greenpeace any information on the majority of scoring criteria. Chances are, Nintendo will score a lot better in the next round, as they will succumb to Greenpeace's marketing power and actually spill the beans on their practices.
Other big stories in this quarter's guide: Dell is losing ground to Sony, who threatens their spot as the greenest major computer manufacturer. Also, Sony is kicking Nintendo and Microsoft's asses. Nokia had a huge drop as Greenpeace found toxics, and their tackback policies in developing nations turned out to be a lot weaker than they'd reported.
To read more about the guide...check out their ridiculously detailed website...with PDFs on every single company listed.
written by Adam Hartley, November 29, 2007
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