
For anyone who remembers drinking out of triangle paper cups, the idea of a paper water bottle seems, well, kinda flimsy. Brandimage, however, has come up with a design that's made of 100% renewable paper. The 360 Bottle recently won an IDEA, an International Design Excellence Award.
Each day 60 million plastic bottles are tossed out with only 14% of plastic bottles recycled. The rest end up in the landfill. The 360 paper bottle, Brandimage claims, will decrease energy consumed throughout the product's entire life cycle. The paper bottles are shipped out in containers made of ecoboard. Before it is used, the paper bottle is flattened out which makes transporting the product more eco-friendly than moving plastic bottles.
For now the paper bottle is just a concept but Brandimage hopes eventually to get the product out to market and fewer plastic bottles tossed in the dump.
Via Ecofriend

written by igor, December 01, 2008
I salute this kind of paper bottles and I hope they will be soon in our stores.
written by gsmolk, December 01, 2008
1. Weight / volume relative to commonplace plastic bottles?
Stack ability?
3. Lined? inside or outside or both?
4. Max size for this design? Assume it holds water (weight-strength (Kp/cm2)/volume (i.e. crush volume))
5. Disposal facts:
a. where?
b. how?
c. recycle scheme?
d. ecocost of throwaway? (both effect and $/unit & $/person distributed disposal cost{local, state, National, world}) hidden costs
e. comparison "d" calculation for ~500ml plastic drink bottle throwaway
Note: any estimate for d&e will be wrong but if done rigorously and consistently will be useful for comparisons. Multiply by 6,000,000,000 and get a nasty surprise
6.impregnated with cellulolytic fungi (e.g.Trichderma viridi etc.) to degrade throwaways?
7.Alternate natural non-paper fibers (Kanef, straw, switch grass, bark and other wood wastes not used in board, etc.) to lower cost?
Commercialization would only require some of these questions to be answered. Sustainability would require all and more questions to be answered if we wish to survive on this failing planet. Are recent MBA's being taught this kind of reasoning generally? I think, F--K No! You write the postscript.
GES
SALVO PLANETAE SUPRIMA LEX ESTO
(the SAFETY OF THE PLANET IS THE HIGHEST LAW)
written by Corban, December 01, 2008
Make tactical choices, my friends. Every dollar is a vote for your cause.
written by Arif, December 01, 2008
written by Yeah..., December 02, 2008
written by Meredith, December 02, 2008
written by Mr. Lee, December 02, 2008
Glad people are thinking about it though.
written by Dave, December 03, 2008
Paper and cardboard flatten out, so you can haul about 4 times the number of individual containers as opposed to plastic. However plastic is very light in weight since what is being shipped is mostly air.
With the differences in amount of pieces shipped I would say that shipping costs would actually be cheaper per individual item since we would be burning less fuel.
written by mlo, December 03, 2008
It's true that it takes a lot of thoughts in making a sustainable decision... a robust cost-benefit analysis incoporating the environmental costs is very much needed indeed.
written by dale, December 04, 2008
written by Bobby Douglas, December 05, 2008
written by nhon, December 05, 2008
written by nhon, December 05, 2008
written by Derrick, December 06, 2008
written by Pellyloonajagysa, December 08, 2008
Thats what I do, instead of throwing them away,
wash them, let them dry and store them. When I need to use a bottle, I just do a quick rinse and fill it up with filtered water, and put it in the fridge.
written by Alessandra, December 08, 2008
written by Paul, December 08, 2008
written by Paul, December 08, 2008
written by SDK, December 08, 2008
I started to use Mason jars as water bottles, but the lids have a lining that also changes the taste of the water.
Any suggestions?
written by Mark, December 08, 2008
written by Caleb, December 08, 2008
written by freedom lover, December 09, 2008
written by pakoe, December 14, 2008
this makes sense don't you think!!??
written by forbe, December 14, 2008
While saving your plastic bottles for later use is a good idea, the type of PET plastic used in water bottles photodegrades and becomes brittle fairly quickly. Furthermore, plastic 'recycling' is a joke.
written by Frank, December 15, 2008
written by Frank, December 15, 2008
written by Tiffany, December 16, 2008
written by dave, December 16, 2008
written by usstropicana, December 16, 2008
Plastic or paper bottle will disolve in water. Metals to avoid especialy aluminium.
Hemp is best to create paper, cloths, rope... 80% of Uss Constitution sailboat made of hemp. Grows faster and takes les resources from ground. Cheaper to produce and no pesticides needed (natural defences).
Create localy, buy localy, decide localy. Globalisation is a fraud and is costly.
Sun creates climate changes. Banks are the real problem. Back to money based on commodities.
911 and all the rest is a BANK JOB.
written by Bill, December 19, 2008
written by Dude, December 20, 2008
But the biggest hurdle to any serious effort to so-called "save the planet" (whatever saving a planet is) is politics, lawyers and commercial activity.
this is similar to the war of drugs. The war on carbon and environmental destruction is the same as the war on drugs. How the heck are you gonna reduce drugs without reducing addicts and dealers? How are you going to "save the planet" when you have 6 billion addicts and millions of dealers. You can make the darned bottles out of air and magnetic energy for all I care and the problem is you have 6 billion and growing addicts. You are going to run out of air eventually anyway.
So yeah, plastic uses oil. Paper uses massive amounts of water and some trees or wood waste products. and so on. You might produce products that use less and less energy and materials but you are never going to win this battle because whatever your energy and materials offset savings are are being striped away at a faster rate by growing consumerism.
And I don't see any government out there (except maybe North Korea (anyone from there with a comment or insight?) trying to reduce consumerism. The politics and the lawyers and the corporations will crush any opposition to consumerism. Every aspect of our lives is driven by it. Every aspect of our economy is controlled and dictated by it. Everything is built upon it.
I suppose we could all go live in tee pees or wigwams and grow our own food and stare at the stars at night. But even with 6 billion people that is going to be a serious impact. That's a lot of tee pees and stuff.
Anyway, and as far as killing the planet I don't know anyway to do that. The planet is dead already. You can alter the environment to become hostile to life. So you can kill life. But There is no killing or saving the planet. There is killing or saving life. And at this point it's pretty much like rats in a box. The rats will take care of their own populations if you let them. But if you keep adding more and more food to the box you will end up with more and more rats. So, in effect a lot of these environment saving or earth friendly technologies are inadvertently leading to more and more destruction. What is the difference between 1 million polluting cars or 1 billion low emissions cars or 100 billion very low emissions cars or a trillion zero emissions cars (that use another form of polluting energy)?
And what really cracks me up are all these companies jumping on the green bandwagon because it is so darned popular now. Aren't these the same companies that make all your food out of chemicals or using industrial farming techniques? So, now we want iPods that biodegrade after playing 100,000 songs. Or whatever. We want lower pollution production while making Macs or PCs so we can then make and sell 100 or 1000 or 1000000 times as many of them. Yippy.
So, the environmentalist are fighting the war on drugs. A war which by design is doomed to failure and is futile. There are two ways of dealing with environmentalism and both are directly related to population.
If you conceed to the fact that there are way too many people then you might at least be dealing with some facts and get on the road to solving this problem. Or you can completely ignore the problem altogether and the problem will solve itself by default. Either way you are looking at population reduction...either by design or by consequence. But a bunch of paper bottles and biodegradable iPods aren't going to do jack diddly except delay the problem. So how long do you want to delay the problem. Our technology can probably delay this problem for a long long time I would suspect. We can even go right into a harsh form of consumer communism and really slow down the environmental destruction. Heck, isn't that the direction the hardcore greens are wanting to head. No cars, no this, no that. Ok fine, then eventually there will be no bicycles because there are too many of those being made and too many people are trampling grasslands with bike tires or whatever.
How long do we want to go round and round in circles on this issue?
written by SMP, December 22, 2008
written by Hairy Kractcious, December 24, 2008
written by TJPeach, December 25, 2008
written by gryphon, December 26, 2008
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As it's paper, it may be possible to print directly on to the bottle, but many people may people may find it being non-transparent a problem.