OK, we know greenwashing when we see it, but this is just ingenious greenwashing! Coinstar has decided to celebrate national coin week and Earth Day this year by making you feel guilty about all the coins you have sitting around your house.
Now, I know Coinstar provides a fantastic service, having availed myself of it several times. But I bet you didn't think it was an environmental service, did you!
It turns out that the billions of coins sitting idle in American households right now basically represent a squandered resource. The U.S. mint is, right now, printing coins (from non-renewable resources) to replace the coins that hide in our mason jars and couch cushions. Putting those billions of coins back into circulation would decrease mining, refining, and shipping substantially. They've even launched a little calculator at "Change for our Earth dot Com" to determine how much you can help the Earth by cashing in.
I'm not saying that they're lying about all this. It actually is an environmental service. But they haven't changed anything about what they do...it's just a new message for the week. Still, I hope it will get people out, turning their heavy money into to usable money, and getting change back into the system. Apparently it could have some fairly significant impacts.
Coinstar estimates that there are $10 B in coins sitting idle in American homes. If only 15% of those coins were re-entered into circulation (preferably via Coinstar's automated counters, which will pinch a few pennies for themselves) it would save 82 million showers worth of water and 12,000 cars worth of CO2 emissions! And, if you donate your earnings to Coinstar partner, the World Wildlife Fund, that should make you feel all the greener.
So go! Turn that change back into money! For the Earth, for yourself, and for Coinstar!
written by Coin Update, April 16, 2008
written by James Love, April 16, 2008
|< Prev||Next >|